AfterShip
eCommerce
VerticalMarketingSeniorLead
“Vertical Marketing Senior Lead at AfterShip. Skills: Vertical marketing program building and scaling, Developing and executing targeted go-to-market strategies, Leading integrated campaigns, Pipeline generation, Cross-functional collaboration. Build and scale AfterShip’s vertical marketing program from the ground up. Create the playbook for how we break into and grow strategic industry segments”
What You'll Achieve.
Generate high-quality pipeline; Drive qualified opportunities for the sales team; Own sourced and influenced pipeline within your verticals; Measure success in pipeline generated and revenue closed, not vanity metrics
Industry & Context.
Problem solvers; Analytical thinking; Intellectually rigorous
What They're Looking For.
Must Have
8+ years of experience in B2B SaaS marketing, proven track record of owning vertical, segment-specific, or ABM-driven demand generation programs, Hands-on expertise across multiple demand channels, including paid media, lifecycle marketing, sales enablement, and events, track record of partnering closely with sales to co-own pipeline generation
Nice to Have
A true 0-to-1 builder who prefers creating systems and playbooks from scratch over inheriting established ones.
What You'll Do.
Build and scale AfterShip’s vertical marketing program from the ground up
Create the playbook for how we break into and grow strategic industry segments
Partner closely with sales leadership to identify strategic verticals
Develop and execute targeted go-to-market strategies
Engage high-value accounts within strategic industries
Lead integrated campaigns across paid media
Focus on a curated set of priority accounts
Generate high-quality pipeline and drive qualified opportunities for the sales team
Set vertical strategy
Identify priority verticals with sales leadership
Design multi-channel motion against each vertical
Orchestrate 1-to-few campaigns
Run integrated campaigns across paid
Target a few hundred named accounts per vertical
Co-own pipeline with sales
Embed in the GTM rhythm
Run weekly pipeline reviews
Build feedback loops to ensure lead quality
Develop vertical assets
Commission case studies
Own sourced and influenced pipeline within verticals
Report weekly to the VP Marketing
How You'll Work.
Team & Collaboration
Partner closely with sales leadership; Work cross-functionally with teams across Sales, Product Marketing (PMM), Performance Marketing, Lifecycle, Content, and Events; Co-own pipeline with sales; Partner with PMM and Content; Exceptional cross-functional collaborator who builds trust quickly across teams and geographies; Communicates proactively in async environments; Brings structure and rigor without creating friction
Communication Scope
Communicates proactively in async environments
Process & Methodology
Scope the work, Apply current best practices, Identify when something isn’t working, Brings structure and rigor
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