Cognite
SaaS
VerticalMarketingManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Vertical Marketing Manager at Cognite. Skills: Vertical marketing, Content strategy, Demand generation. Develop vertical-specific content. Govern vertical content library”
What You'll Achieve.
Quality of narratives; Resonance of narratives; Robust content pipeline; Content impact on pipeline
Industry & Context.
What They're Looking For.
Must Have
5+ years B2B product marketing, 5+ years content strategy, 5+ years Industrial SaaS AI
Nice to Have
Marketing to Energy preferred, Marketing to Chemicals preferred, Marketing to Life Sciences preferred
What You'll Do.
Develop vertical-specific content
Govern vertical content library
Support key industry events
Drive booth narrative
Deliver event content
Attend in-person demos
Support lead-generation activities
Integrate vertical messaging
Ensure assets drive leads
Act as editor-in-chief
Ensure communications align
Create sales battle cards
Create sales pitch decks
Create industry playbooks
Translate technical features
Translate business outcomes
How You'll Work.
Team & Collaboration
Bridge gap between sales; Work with CoEs; Work with marketing functions; Partner with Campaign Team; Work with Industry Solutions; Work with Product teams
Communication Scope
Executive briefs; Industry terminology
Full Job Description
What Cognite is: Relentless to achieve Cognite operates at the forefront of industrial digitalization, building AI, and data solutions that solve the world’s hardest, highest-impact problems. With unmatched industrial heritage and a comprehensive suite of AI capabilities, including low-code AI agents, Cognite accelerates the digital transformation to drive operational improvements. We thrive in challenges. We challenge assumptions. We execute with speed and ownership. If you view obstacles as signals to step forward - not backwards - you’ll feel right at home here. Our Moonshot is bold: Unlock $100B in customer value by 2035, and redefine how global industry works. Join us in this venture where AI and data meet ingenuity, and together, we will forge the path to a smarter, more connected industrial future. Cognite is seeking a strategic and high-energy Vertical Marketing Manager to define our voice across the world’s most critical asset-intensive industries, including energy, manufacturing, and life sciences. You will be the primary architect of our industry narratives, translating the power of Cognite’s leading Industrial AI and Data Platform into compelling stories for the Energy, Chemicals, and Life Sciences sectors. In this role, you will bridge the gap between sales, our vertical Centers of Excellence (CoEs), and marketing functions, ensuring our vertical messaging is consistent, authoritative, and optimized for lead generation. Key Responsibilities Vertical Storytelling and Content Development: Develop and govern a comprehensive library of vertical-specific content, including white papers, case studies, executive briefs, and blog posts that resonate with industry decision-makers. Support key industry events: Help drive and deliver the booth narrative and content to maximize our presence at events. Attend in-person demos and support lead-generation activities. Help Develop and Champion Marketing Campaigns: Partner closely with the Campaign Team to integrate vert
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