Fam
Fintech
UXCopywriter
Neural analysis suggests this role is
optimal for Mid candidates.
“UX Copywriter at Fam. Own product and UX copy. Write high-performing push notifications”
Industry & Context.
What They're Looking For.
Must Have
Under-graduate degree, 2-4 years of experience, Experience in product copy, Experience in UX writing, Experience in CRM, Experience in content roles, Understanding of UX writing principles, Understanding of user journeys, Experience writing for push notifications, Experience writing for in-app communication, Experience writing for onboarding flows, Experience writing for error states, Experience writing for banners, Experience writing for promotional campaigns, Ability to simplify complex product concepts, Portfolio showcasing product/UX copy work, Collaboration skills with product teams, Collaboration skills with design teams, Collaboration skills with marketing teams
Nice to Have
Experience working with fintech brands, Experience working with consumer internet brands, Understanding of Gen-Z communication styles, Understanding of internet culture, Familiarity with user retention journeys, Familiarity with engagement journeys, Familiarity with activation journeys, Basic understanding of product metrics, Basic understanding of experimentation, Ability to balance brand tonality, Ability to balance product clarity
What You'll Do.
Own product and UX copy
Write high-performing push notifications
Collaborate closely with product managers
Ensure all communication remains consistent
Participate in campaign ideation
Work on experimentation and optimization
Translate complex fintech concepts
Contribute to evolving product voice
How You'll Work.
Team & Collaboration
Product managers; Designers; Growth teams
Full Job Description
## Description About Fam (previously FamPay) Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life. We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey. Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors. About this Role You don't come across a company every day that obsesses over every word a user reads. At Fam, copy isn't an afterthought - it's a core part of the product experience. With a product built for teenagers, every interaction matters. From onboarding and payments to nudges, notifications, and error states, the right words can make experiences feel intuitive, trustworthy, and delightful. We're looking for a top-quality UX Copywriter who can deeply understand our users, simplify complex flows, and craft clear, engaging, and human-centered copy across the product. You'll work closely with Product, Design, and Marketing teams to shape experiences that help users navigate the product effortlessly while building a strong and consistent Fam voice. If you believe that a single sentence can improve a user journey, reduce friction, and create delight, you'll fit right in. ## Must Haves Under-graduate degree (preferably communication/media/design/marketing) 2-4 years of experience in product copy, UX writing, CRM, or content roles Strong understanding of UX writing principles and user journeys Experience writing for push notifications, in-app commun
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