Lalamove

Logistics

UserGrowthAssociate

Dhaka, Bangladesh FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“User Growth Associate at Lalamove. Skills: User Growth, CRM, Data Analysis. Own user journey from activation to retention. Target churned/dormant segments”

What You'll Achieve.

Meet and exceed targets

Industry & Context.

Logistics
Problems you'll solve

Plug funnel leakages; Engineer incentives

What They're Looking For.

Must Have

2-3 years in growth, lifecycle, or CRM marketing, Hands-on experience with RFM modeling, cohort analysis, and retention funnel management using transactionalehavioral data, Working proficiency in CRM and marketing automation tools for push, SMS, and EDM flows, CMS experience — landing page builds, automation, AI and traffic/conversion tracking, Ability to read, query, and interpret data independently, Demonstrated experience owning PDS/incentive budgets with ROI accountability, Comfort operating in a fast-moving environment where speed and scrappiness beat perfection

Nice to Have

preferably within a consumer app, super-app, ride-hailing, logistics, or e-commerce environment

What You'll Do.

Own user journey from activation to retention

Target churned/dormant segments

Manage push notifications

Audit and localize app strings

Scale user referral ecosystem

Monitor funnel performance and fraud

Own Promotion/Discount/Subsidy framework

Model incremental order lifts

Calculate ROI coefficients

Audit booking funnel for drop-offs

Deploy automated rules or matrices

Run RFM cohort analysis

Design and optimize campaign landing pages

Translate data into dashboards and insights

How You'll Work.

Team & Collaboration

Work with product team

Communication Scope

Compress messy operational data into crisp executive narratives

Full Job Description

## Description Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it! Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 10-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.  Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving. At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence.  We are seeking a dynamic Marketing Associate (User Growth) to spearhead our efforts in user growth, education and engagement.  As part of a multinational, tech-driven organization, the candidate will have the opportunity to make a social impact by conn

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