Magic Media
media, entertainment, and tech
UserAcquisition(UA)Consultant
“User Acquisition (UA) Consultant at Magic Media. Skills: User Acquisition (UA), paid media buying, performance marketing, mobile game titles, paid acquisition strategy, media buying excellence, performance optimization, scalable acquisition, profitability targets. Define UA channel strategy and media planning across paid social, ad networks, and other relevant channels.. Recommend budget allocation and reallocation based on performance, scalability, and channel saturation limits.”
What You'll Achieve.
aligned with profitability targets; optimize toward cost efficiency; optimize toward creative performance; optimize toward early ROAS; optimize toward payback signals
Industry & Context.
analytical mindset with the ability to translate performance data into clear next steps.
What They're Looking For.
Must Have
Proven experience in user acquisition, paid media buying, or performance marketing for mobile games., Demonstrated experience managing CPI, volume, ROAS, payback signals, budget pacing, and campaign efficiency., Experience overseeing campaign setup, optimization tactics, account structure, and testing roadmaps., Analytical mindset with the ability to translate performance data into clear next steps., Experience guiding or supervising UA Specialists or campaign execution teams., Excellent communication skills and the ability to collaborate with Data, Brand, and Product stakeholders., Fluent in English.
Nice to Have
Experience scaling games from tech test and soft launch through worldwide launch., Experience working with P&L scenario projections, performance modeling, and validation., Experience working with international, remote, and multidisciplinary teams.
What You'll Do.
Define UA channel strategy and media planning across paid social
and other relevant channels.
Recommend budget allocation and reallocation based on performance
and channel saturation limits.
Provide and refine CPI benchmarks by geo
Monitor and optimize toward cost efficiency
Supervise campaign structure
and ongoing optimization.
Guide creative testing needs from a UA perspective and provide feedback to improve CTR
Set execution priorities
and testing roadmaps for the internal UA Specialist.
action-oriented reporting on spend
and immediate optimization opportunities.
How You'll Work.
Team & Collaboration
Collaborate closely with Data, Brand, and Product teams on performance modeling, creative strategy, and product positioning signals.; Experience guiding or supervising UA Specialists or campaign execution teams.; Excellent communication skills and the ability to collaborate with Data, Brand, and Product stakeholders.; Experience working with international, remote, and multidisciplinary teams.
Communication Scope
Excellent communication skills; ability to translate performance data into clear next steps; Deliver concise, action-oriented reporting
Process & Methodology
Set execution priorities, weekly plans, and testing roadmaps for the internal UA Specialist.
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