Welltech
Marketing
UserAcquisitionManager(Google)
Neural analysis suggests this role is
optimal for Mid candidates.
“User Acquisition Manager (Google) at Welltech. Skills: User Acquisition, Google Ads, DTC scale, creative testing, Demand Gen, GDA, YouTube. build and manage highly impactful Google Ads acquisition campaigns. testing growth opportunities to maximise conversions, revenue and ROI”
What You'll Achieve.
driving serious DTC scale across Google Ads campaigns; maximise conversions, revenue and ROI; delivering sustainable DTC acquisition at scale in line with LTV/CAC, ROI and revenue targets; achieving meaningful outcomes; making a difference every day
Industry & Context.
turn data into actionable next steps that drive growth; proactively translate insights into opportunities for testing and scaling; turn winning creatives into high-performing assets; turning winners into scalable, repeatable frameworks
What They're Looking For.
Must Have
2+ years of hands-on Google Ads experience with results in DTC, track record of managing $1M+ budgets and scaling accounts significantly while keeping CAC and LTV/CAC in line with targets, Deep hands-on knowledge of all Google Ads campaign types, Proficiency in English - B2 or higher level, Proven experience running structured, high-volume creative testing at scale, grasp of visual creative formats and what makes high-performing creatives that win at scale, Confident working with large data sets and tools such as Excel, BI tools (Tableau), GA4, and data-visualisation platforms, Proactively tracks industry and competitor trends (creative ideas, propositions, funnels) and turns them into actionable recommendations
Nice to Have
subscription apps a big plus, expertise in Demand Gen, GDA, other DSPs like Applovin a plus
What You'll Do.
build and manage highly impactful Google Ads acquisition campaigns
testing growth opportunities to maximise conversions
Lead high-volume creative testing at scale turning winning creatives into high-performing assets
Run and scale high-budget Google Ads campaigns
Own and actively monitor all performance KPIs in Google Ads and our BI tools
Monitor industry and competitive trends
Stay ahead of industry
platform and auction dynamics and updates
Use (and proactively make suggestions for) internal automation /analytics solutions
How You'll Work.
Team & Collaboration
working closely with the creative team to influence creative direction and production based on performance trends; collaborating closely with other members of the PPC team across other apps
Full Job Description
Who Are We? We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 500+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys. Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves. We’re looking for a User Acquisition Manager — a real growth hacker with experience and a proven track record in driving serious DTC scale across Google Ads campaigns, with a focus on Display, Demand Gen and YouTube. You will build and manage highly impactful Google Ads acquisition campaigns and be hungry for testing growth opportunities to maximise conversions, revenue and ROI. This is an exciting opportunity to leverage a $1M+ budget and have a meaningful impact on the performance of the company. What You’ll Do - Lead high-volume creative testing at scale turning winning creatives into high-performing assets, working closely with the creative team to influence creative direction and production based on performance trends. - Run and scale high-budget Google Ads campaigns (mid—7 figures annually) with a primary focus on visual-first campaign types — Demand Gen, GDA, YouTube, delivering sustainable DTC acquisition at scale in line with LTV/CAC, ROI and revenue targets. - Own and actively monitor all performance KPIs in Google Ads and our BI tools, and turn data into actionable next steps that drive growth. - Monitor industry and competitive trends (
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