Joko
tech
UserAcquisitionManager
Neural analysis suggests this role is
optimal for Mid candidates.
“User Acquisition Manager at Joko. Skills: User Acquisition, ASO, Paid Acquisition, Data Analysis. define and implement Joko’s user acquisition strategy across all markets and platforms (mobile app and web). grow Joko’s user base”
What You'll Achieve.
grow Joko’s user base; maximize user value; maximize the LTV/CAC ratio; maximize our visibility and conversion on the app and browser extension stores; reaching the company’s growth ambition
Industry & Context.
solving complex problems; analyzing data to drive actionable insights and initiatives
What They're Looking For.
Must Have
2y+ successful experience in B2C mobile app paid acquisition and ASO, fully master user acquisition platforms, tools, and OS technicalities, native-level French speaker, fluent in English both written and spoken, written and verbal communication skills, able to explain something complex with simple words, analytical skills, used to experimentation methodology, able to learn and adapt quickly to dynamic business goals, very curious and enthusiastic about emerging trends, channels, and technologies, entrepreneurial mindset, like challenges and getting hands-on, attention to details, talent for spotting flaws, fond of productivity tools, able to deliver on time on projects with many stakeholders
What You'll Do.
define and implement Joko’s user acquisition strategy across all markets and platforms (mobile app and web)
grow Joko’s user base
Drive strategic thinking in user acquisition
Take part in the broad strategic thinking around how we drive user growth and make the best use of our acquisition budget across all potential levers
Optimize acquisition profitability and budget allocation
Own and refine the channel mix and investment strategy to maximize the LTV/CAC ratio
Continuously monitor performance and reallocate spend to the most profitable levers
Manage online paid advertising campaigns
and optimize campaigns across channels (Social Media Ads
Deep dive into performance data and market practices to identify
and implement growth opportunities
Drive creative excellence
Thoroughly analyze ad performance to derive actionable insights and guide iterations
Partner with our internal Design and Social Media teams
as well as external resources (creators
AI solutions) to continuously test and produce top-performing creatives efficiently
Maximise our App Stores performance (ASO) through continual benchmarking and testing in order to maximize our visibility and conversion on the app and browser extension stores
Contribute to building a world-class team of UA experts
by staying up to date with all industry’s latest developments including ads channels’ features and market best practices
and making sure Joko stays ahead of UA innovations
Work hand-in-hand with other teams such as Product
Data and CRM to ensure consistency across the user funnel and coordinate efforts in reaching the company’s growth ambition
How You'll Work.
Team & Collaboration
Partner with our internal Design and Social Media teams; Work hand-in-hand with other teams such as Product, Data and CRM
Communication Scope
written and verbal communication skills; able to explain something complex with simple words
Process & Methodology
deliver on time on projects with many stakeholders
Full Job Description
At Joko, we help consumers shop smarter. Our mission is to revolutionize shopping, empowering people to find what they need, make informed decisions, and save money. Founded in Paris, Joko is a tech company and certified B Corp with over 90 talents across Paris, Barcelona, and New York (and beyond). More than 6 million users already save money every day at 10,000+ merchants with Joko. From cashback and automatic coupons to price alerts and carbon tracking, we keep expanding our products to make shopping smarter. We’re now building an AI-powered shopping assistant to help users find the best products by price, quality, and impact. Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US. It’s still day 1, come build the future of shopping with us! ✨ OUR MARKETING TEAM No one is more creative and data-driven than this team - they have the best of both worlds! The Marketing team’s main mission is to get our product into the hands and hearts of millions of users around the world. - The User Growth department builds innovative ideas to conquer markets, attract, and retain users. - The Brand & Communication department strives to create Joko’s vision for the long term and builds a connection with all its users. - The Campaign & Merchandising department drives our Joko Business-to-Consumer campaign calendar and enhances the customer shopping experience across our merchandising assets. - The B2B Marketing department positions Joko as the top partner for retailers’ marketing teams, and aims to build the most desired employer brand possible. Led by Isa, our CMO, they are constantly innovating to take our business to new heights. 🎯 WHAT YOU WILL DO As User Acquisition Manager, you will define and implement Joko’s user acquisition strategy across all markets and platforms (mobile app and web). Your goal will be to grow Joko’s user base and maximize user value. You will be part of the Growth department within the Marketing team a
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