Eli Health
health tech
UserAcquisitionManager
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“User Acquisition Manager at Eli Health. Skills: performance marketing strategy, user acquisition, paid acquisition channels, analytics, forecasting, budget management. Build and maintain our growth operating model, including bookings forecasting, target setting, and capital allocation across acquisition initiatives. Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels like TikTok and Reddit”
What You'll Achieve.
consistently hitting payback period targets; drive meaningful improvements in cost per install and conversion rates; moving quickly from test-and-learn to meaningful contribution; improve efficiency and performance; demonstrate true performance impact beyond vanity metrics; drive efficient growth
Industry & Context.
analytical rigor; analytical skills; Forecast performance gaps and develop strategies to close them; solve them proactively
What They're Looking For.
Must Have
4-6 years of performance marketing experience with demonstrated results managing significant budgets ($1M+ annually), Proven track record of scaling user acquisition while maintaining or improving unit economics, Deep expertise in Meta and Google advertising platforms, with experience launching and scaling emerging channels, analytical skills with proficiency in SQL, Excel/Google Sheets, and analytics platforms, Experience building and testing ad creative that deliver measurable performance improvements
Nice to Have
Experience in health tech, wellness, or consumer subscription businesses, Track record of growing a new business unit or product line from early stage to scale, Experience managing or collaborating with creative agencies, Background in conversion rate optimization and landing page testing, Familiarity with incrementality testing methodologies (geo-testing, PSA testing, etc.)
What You'll Do.
Build and maintain our growth operating model
including bookings forecasting
and capital allocation across acquisition initiatives
Own performance marketing spend across Meta (Facebook
and emerging channels like TikTok and Reddit
Serve as the strategic partner between marketing and finance on media budgets
ensuring alignment on investment decisions and performance expectations
Define measurement and incrementality frameworks that demonstrate true performance impact beyond vanity metrics
Manage day-to-day performance across all paid acquisition channels
consistently hitting payback period targets
Develop and test ad creative that drive meaningful improvements in cost per install and conversion rates
Launch and scale new acquisition channels
moving quickly from test-and-learn to meaningful contribution
Work with agencies and internal teams to optimize campaign performance and creative production
Leverage AI tools (including Claude
generative creative tools
and analytics platforms) to improve efficiency and performance
Analyze marginal ROI across channels to inform budget allocation decisions
Forecast performance gaps and develop strategies to close them
Master unit economics
including LTV: CAC ratios
and contribution margin by channel
Build dashboards and reporting that make complex performance data accessible to stakeholders
How You'll Work.
Team & Collaboration
Serve as the strategic partner between marketing and finance on media budgets, ensuring alignment on investment decisions and performance expectations; Partner with Product to ensure acquisition strategies align with product roadmap and user experience; Collaborate with Lifecycle Marketing to optimize the full funnel from acquisition through retention; Help define performance go-to-market strategy, including incentive frameworks, add-on experiences, and renewal mechanics; Work with agencies and internal teams to optimize campaign performance and creative production; Work effectively across Product, Finance, Lifecycle, and Creative teams
Full Job Description
ABOUT US Eli Health is making continuous hormone monitoring possible so users can support their daily and long-term health. No more waiting days to track key biomarkers—get results you can use within minutes. Eli’s flagship product, Hormometer™, is the first instant hormone monitoring platform to deliver results from saliva to mobile app—anytime, anywhere. Developed over six years of R&D, over 2,000 product iterations, and backed by a dozen patent-pending innovations, Eli’s award-winning platform turns hormones into measurable signals you can track and improve. Just as the thermometer and glucometer have transformed health for millions, Eli’s platform is poised to be the next major evolution in tracking changes in stress, endurance, sleep, and more. THE ROLE We're looking for a User Acquisition Manager who thrives at the intersection of analytical rigor and creative experimentation. You'll own our performance marketing strategy and manage $2-3M in annual spend across established and emerging channels. This role requires someone who can build robust growth operating models and launch creative campaigns that cut through the noise. WHAT YOU'LL DO Growth Strategy & Operations - Build and maintain our growth operating model, including bookings forecasting, target setting, and capital allocation across acquisition initiatives - Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels like TikTok and Reddit - Serve as the strategic partner between marketing and finance on media budgets, ensuring alignment on investment decisions and performance expectations - Define measurement and incrementality frameworks that demonstrate true performance impact beyond vanity metrics Performance Marketing Execution - Manage day-to-day performance across all paid acquisition channels, consistently hitting payback period targets - Develop and test ad creative that drive meaningful improvements in cost per install and conversion rate
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