Level Infinite
Mobile/PC/Console game
UserAcquisitionLead
Neural analysis suggests this role is
optimal for Senior candidates.
“User Acquisition Lead at Level Infinite. Skills: User Acquisition, Advertising Strategy, Team Management, Data Analysis. Develop domestic market advertising strategies for Mobile/PC/Console games across all stages of product development. Set phased user acquisition goals and ROI assessment metrics”
What You'll Achieve.
Phased user acquisition goals; ROI assessment metrics
Industry & Context.
Crisis management; Resource coordination
What They're Looking For.
Must Have
5 years of domestic mobile game advertising experience, At least 2 years of team management experience, Deep understanding of domestic mainstream media platform algorithm logic, traffic competition landscape, user profiling, and bidding mechanisms, Brand marketing mindset, able to deeply integrate 'brand' and 'effect' to achieve synergistic growth, Practical experience in applying cutting-edge technologies such as AIGC in advertising, Ability to adapt to the high-intensity work rhythm during major game promotions, Strong crisis management and resource coordination skills
What You'll Do.
Develop domestic market advertising strategies for Mobile/PC/Console games across all stages of product development
Set phased user acquisition goals and ROI assessment metrics
Allocate budgets across mainstream channels (e.g.
快手) and vertical channels based on product characteristics
Lead the development of innovative user growth strategies and drive overall publishing efficiency
Lead the advertising team to complete daily advertising operations and ensure the achievement of core business objectives
Establish and optimize standardized and intelligent advertising processes to enhance the team's comprehensive capabilities
Conduct in-depth research on anti-cheat
multi-attribution models
and RTA strategies to accurately track advertising effectiveness
Collaborate with technical/data departments to plan internal advertising management systems and promote the iteration of automated advertising tools
How You'll Work.
Team & Collaboration
Collaborate with technical/data departments to plan internal advertising management systems
Full Job Description
# **_团队介绍_** Level Infinite 是腾讯旗下国际游戏业务品牌，致力为全球玩家带来充满乐趣、原汁原味的游戏体验，让玩家随时随地进入游戏世界；并通过打造包容、互通、便捷的玩家社区，促进分享交流。 Level Infinite为合作工作室提供一系列支持及服务，助力其释放产品潜能。 Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏，并与合作工作室联手推出了来自Fatshark的《战锤40K：暗潮》、Funcom的《沙丘：觉醒》、Inflexion Studios的《夜莺》在内多款产品。 想进一步了解Level Infinite，请访问www.levelinfinite.com，并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。 # ** _岗位职责_** * 策略制定与目标拆解： * 全链路策略： 负责Mobile/PC/Console游戏在产品各阶段的国内市场投放策略，制定分阶段的获客目标与 ROI 考核指标。 * 预算分配： 根据产品特性、生命周期及市场动态，合理调配在主流渠道（巨量引擎、腾讯广告、磁力引擎、快手等）及垂直渠道的预算比例。 * 打法升级：主导开拓多种创新的用户增长打法，主动推动整体发行提效； * 团队管理与效能提升： * 日常管理： 带领投放团队完成日常投放业务，确保核心业务目标落地。 * 流程优化： 建立并优化投放标准化和智能化流程，提升团队的各项综合能力。 * 数据监控与技术驱动： * 归因分析： 深入研究反作弊、多归因模型及 RTA 策略，精准追踪广告效果。 * 工具沉淀： 与技术/数据部门协作，参与内部投放管理系统的规划，推进自动化投放工具的迭代。 # ** _岗位要求_** * 行业经验：5 年以上国内手游投放经验，至少 2 年以上团队管理经验； * 渠道深耕： 精通国内主流媒体大盘算法逻辑，对流量竞争格局、渠道用户画像及竞价机制有深刻理解； * 跨界能力： 具备品牌营销思维，能将“品”与“效”深度结合，实现品效协同增长； * 技术敏感： 对 AIGC等前沿技术在投放领域的应用有实际落地经验； * 抗压性： 能够适应游戏大推期间的高强度工作节奏，具备极强的危机处理能力和资源协调能力。 # _**腾讯致力于提供平等就业机会**_ 在腾讯，我们始终秉承平等就业机会的原则，致力于为每一位员工打造公平、包容的工作环境。我们坚信，多元的声音能够激发出无限的创新活力，推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围，帮助每一位员工找到属于自己的舞台，以实现个人及共同的发展目标。
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