Sanofi
Biopharmaceutical
USITPMarketingLead
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“US ITP Marketing Lead at Sanofi. Skills: US ITP Marketing Lead, Commercial strategy and execution, Long-term disease strategy, Team leadership. Building on early launch success of Wayrilz in ITP. Driving commercial strategy and execution”
What You'll Achieve.
Achieve and exceed forecast and revenue targets
Industry & Context.
Initiate corrective actions when needed
What They're Looking For.
Must Have
MBA or science-related degree, 8+ years commercial marketing leader experience, Proven track record in commercialization of medicines in complex matrixed environments, Ability to develop and coach a high-performance team focused on accountability and exceeding expectations, Prior experience in competitive markets such as hematology, oncology, or immunology, Business acumen, including experience with forecasting, budgeting, analytics, and commercial planning, Excellent communication, presentation, and strategic storytelling skills, Demonstrated success leading cross-functional teams across Marketing, Medical, Market Access, and Sales
Nice to Have
Field experience, Other large market experience, Experience leveraging AI-enabled tools and advanced analytics to inform commercial execution and delivering outstanding customer experiences, Experience developing and executing large-scale media promotional strategies within a regulated healthcare environment
What You'll Do.
Building on early launch success of Wayrilz in ITP
Driving commercial strategy and execution
Shaping the long-term disease strategy
Leading a team of talented marketers focused on impactful engagement across HCP and patient audiences for ITP
Designing and executing a best-in-class approach to the crowded ITP market
Ensuring differentiation of Wayrilz amongst established players and future entrants
Achieving and exceeding forecast and revenue targets
Designing and executing innovative approaches that drive Wayrilz growth in ITP
communicating & executing competitive and integrated US marketing plans
Enhancing Wayrilz as a treatment choice
Being proactive about patient access and retention
Leading development and execution of comprehensive ITP brand plans
Translating deep market insights into clear “where to play” and “how to win”
Leading commercial planning
short-term revenue and operational expense forecasts
Monitoring business results against stated objectives and initiating corrective actions
Making forward thinking investment decisions
How You'll Work.
Team & Collaboration
Work in close partnership with Global counterparts; Work across US functions, including Access Strategy, Sales, Medical, Patient Support Services and Insights and Analytics; Build productive and open relationships with KOLs, patient organizations and payers; Close collaboration with the cross-functional matrix; Collaboration with competitive intelligence and market research colleagues; Demonstrated success leading cross-functional teams across Marketing, Medical, Market Access, and Sales
Communication Scope
Excellent communication; Presentation skills; Strategic storytelling skills
Process & Methodology
Commercial planning, Budgeting, Forecasting
Full Job Description
**Job Title:** US ITP Marketing Lead (Senior Director) **Location:** Cambridge, MA **About the job** Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs. Sanofi Specialty Care has pioneered the development and delivery of transformative therapies for patients affected by debilitating diseases for over 30 years. We accomplish our goals through world-class research, collaboration with the global patient community, and with the compassion and commitment of our employees. Within Sanofi Specialty Care, the US Rare Blood Disorders franchise is committed to advancing care for patients with complex hematologic and immunologic conditions. The franchise has a diverse and fast-growing product portfolio, including industry-leading products in hemophilia, the first and only approved product (Cablivi) in aTTP and with the launch of Wayrilz in Immune Thrombocytopenia (ITP), expanding rapidly to other under-served hematologic disorders. The US ITP Marketing Lead is a newly created leadership role responsible for building on the early launch success of Wayrilz in ITP (the first of Sanofi’s Big 12 assets) by driving commercial strategy and execution and shaping the long-term disease strategy. This individual will lead a team of talented marketers focused on impactful engagement across HCP and patient audiences for ITP. The role with work in close partnership with Global counterparts and across US functions, including but not limited to, Access Strategy, Sales, Medical, Patient Support Services and Insights and Analytics to ensure plans align with US business priorities, the strategic direction for Wayrilz, and overall ITP market dynamics. This role requires strong executive presence, strategic judgment, and demonstrated ability to lead in a complex, highly matrixed environment. This role rep
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