Omnicom Media
UM-AccountManager,Programmatic
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“UM - Account Manager, Programmatic at Omnicom Media. Skills: Programmatic, Campaign management, Optimization, Reporting. Campaign set up. Tagging”
What You'll Achieve.
Improve the quality and performance of our campaigns; Achieve specific campaign KPIs
Industry & Context.
Proactive approach to problem solving; Resolve errors; Troubleshoot tagging issues
What They're Looking For.
Must Have
5-6 years' experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization, Experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.), Basic understanding of tagging for analytics, Fundamental knowledge of online media metrics and analysis, Excellent communication skills (both written and verbal), Highly developed organizational skills with attention to detail accuracy, Excellent ability to manage and prioritize time effectively, Ability to work collaboratively as well as independently, Proficient in Microsoft Office Suite (Word, Excel and PowerPoint), Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations
Nice to Have
Professional or Educational background in Marketing or Advertising, Familiarity with ad serving and campaign management tools (e.g. DoubleClick, Google Analytics, Google Ad Sense, etc.)
What You'll Do.
Improve campaign quality
Improve campaign performance
Ensure effective set up
Ensure creative upload
Adhere to campaign set up checklist
Provide final sign-off
Implement Brand Safety measures
Generate DSP conversion pixels
Generate remarketing pixels
Generate campaign performance reports
Generate delivery reports
Generate site level reports
Review and flag challenges
Implement and troubleshoot DSP pixels
Build campaign reports
Draw meaningful insights
Recommend testing alternative platforms
Document product feedback sheets
Train new team members
Present strategic brand solutions
First point of escalation
How You'll Work.
Team & Collaboration
Work collaboratively; Assist the team; Develop and foster relationships with media partners; Present strategic brand solutions to client teams
Communication Scope
Excellent communication skills (both written and verbal)
Process & Methodology
Manage and prioritize time effectively
Full Job Description
Position Summary The Account Manager, Programmatic is responsible for responsible for campaign set up, tagging and optimization. Their goal is to improve the quality and performance of our campaigns. Responsibilities: · Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc. · Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned. · Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA. · Implement applicable Brand Safety measures to a campaign (e. g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.) · Generate DSP conversion and remarketing pixels. · Generate campaign performance, delivery and site level reports from DSPs. · Review and flag any potential challenges (e. g. low viewability placements, non-brand safe sites, etc.) or opportunities (e. g. high performing placements with low eCPMs) and create site lists based on reports. · Implement and troubleshoot DSP pixels within tag manager. · Resolve errors in a timely manner (e. g. adjust naming conventions/flight dates so they match the data in the DSP). · Troubleshoot tagging issues for clients (e. g. tracking/conversion pixels, 3rd party verification, creative, etc.). · Escalate issues to senior operations lead(s) in a timely manner. · Build/set up campaign reports within reporting dashboard, and draw meaningful insights that correlate to industry benchmarks and brand KPIs. · Support the utilization of data management platforms (e. g. Audience Segmentation strategy) · Recommend testing alternative platforms or media partners for specific campaign KPIs. · Document product feedback sheets when shifting campaigns to new platforms. · Train new team members (e. g. Coordinator and Associate) on platforms and processes. · Proactively present strategic brand solutions to client teams. · First point of escalation on campaign or pla
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