UAMarketing(MobileApps)

## Description We are seeking a dynamic and results-driven User Acquisition (UA) Specialist to join our team, focusing on the growth and scalability of our mobile app. In this role, you will work closely with cross-functional teams to launch and scale new mobile apps profitably through organic and non-organic channels across the globe (US, Korea, Japan, etc.) ## WHAT YOU WILL DO Manage user acquisition (UA) campaigns across major platforms, including Google, Facebook, TikTok, and other leading ad networks (e.g., Applovin, Mintegral, etc.). Strong experience in ASO (App Store Optimization) is a must to maximize organic installs and improve overall app visibility. Analyze performance data from: (1) Market trends and competitor analysis, (2) Key ad campaign metrics (CPI, CTR, IR, ROI/ROAS, installs) (3) A/B testing of creatives to optimize user engagement and campaign efficiency, (4) Revenue and product metrics to understand user behavior and refine acquisition strategies for successful market penetration. Collaborate closely with the Creative team to provide actionable UA insights that optimize app creatives and improve product marketability. Work with global ad networks and vendors to optimize campaigns, ensuring best practices are adhered to, and identify new platforms to expand user acquisition inventories. Manage and optimize UA budgets to maximize ROI, ensuring efficient and effective user acquisition strategies for both short-term gains and long-term app growth. ## QUALIFICATIONS 1-2 years of experience in Performance Marketing (Google, Facebook, TikTok, or other ad networks) with proven success in mobile app user acquisition. Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust) In-app marketing experience for driving deeper conversions Data analysis, Strategic & Tactical planning, Problem solving Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management A self-driven individual who takes full