Supercell
Gaming
UACreativeProducer,HayDay
Neural analysis suggests this role is
optimal for Mid+ candidates.
“UA Creative Producer, Hay Day at Supercell. Skills: Creative production, Performance marketing, User acquisition, App Store Optimization. Execute creative strategy. Ensure creative content resonates”
What You'll Achieve.
Drive engagement; Drive conversions; Meet production targets; Meet strategic objectives; Drive growth on paid channels; Improve performance of future concepts; Improve performance of future iterations
Industry & Context.
Data-driven insights; Data-driven decisions
What They're Looking For.
Must Have
5+ years performance-oriented creatives, Proven creative producer experience, Portfolio in performance marketing, Portfolio in ASO, Portfolio in creative development, Experience managing partners, Experience working internal creative team, Great understanding performance marketing, Great understanding user acquisition, Great understanding ASO, Great understanding CRM strategies, Ability to blend creativity, Ability to blend strategic goals, Excellent project management skills, Ability to manage multiple projects, Ability to manage deadlines, Organizational skills, Communication skills, Ability to collaborate closely, Collaborative spirit, Experience working cross-functional teams, Ability to work independently
Nice to Have
Gaming or entertainment industry experience, Full game development lifecycle experience, Publishing lifecycle experience, Experience from early beta testing, Experience from open soft launches, Experience from global launch, Experience from live ops performance, Extensive knowledge creative production, Extensive knowledge outsourcing, Ability to understand creative pipelines, Ability to manage creative pipelines, Proficiency in creative tools, Proficiency in analytical tools, Ability to use data inform decisions
What You'll Do.
Execute creative strategy
Ensure creative content resonates
Drive engagement and conversions
Oversee asset conception
Oversee asset development
Oversee asset execution
Deliver projects on time
Deliver projects within budget
Deliver projects high quality
Work with Hay Day Team
Work with performance marketing team
Work with product managers
Ensure seamless integration
Innovate creative processes
Innovate creative outputs
Implement testing frameworks
Measure creative performance
Iterate based on data
Manage creative studio budget
Manage creative studio resources
Allocate budget optimally
Meet production targets
Meet strategic objectives
Own creative strategy
Own creative execution
Own creative production
Identify new concepts
Drive growth on paid channels
Partner with marketing stakeholders
Partner with game team
Develop data driven creative approach
Develop creative pipelines
Build on previous learnings
Inform future creative decisions
Implement new creatives
Share learnings with game teams
Share learnings with partners
Improve future concepts
Improve future iterations
Provide creative feedback
Provide creative direction
Manage existing partner relationships
Level up creative quality
Level up creative quantity
Communicate IP principles
Communicate brand principles
Oversee creative production
How You'll Work.
Team & Collaboration
Hay Day Team; Performance marketing team; Product managers; Cross-functional teams; Internal stakeholders; External partners
Process & Methodology
Project management, Manage multiple projects, Manage deadlines
Full Job Description
[https://app.ashbyhq.com/api/images/user-content/1246dead-d30e-4c70-a1d3-ef7e5023d542/d4ada541-3bab-463c-8d0c-3ab2d50d3c68/celebrating%20pigs%202.0.jpeg] TURN CREATIVE VISION INTO CHART-TOPPING CAMPAIGNS. HAY DAY IS LOOKING FOR A PRODUCER WHO MAKES MAGIC HAPPEN AT SCALE. We are looking for an experienced Creative Producer to work on Hay Day, as part of the Central Creative Studio to bring operational excellence to our performance marketing/UA creative production efforts, App Store Optimization, and creative efforts. This role is crucial in driving the success of our games and business by ensuring that our performance marketing creatives are not only visually stunning but also strategically aligned with our business & marketing goals. You will work with a team of talented creatives and producers to produce assets that captivate and engage our audience across various channels, including social media, app stores, and playable [https://app.ashbyhq.com/api/images/user-content/1246dead-d30e-4c70-a1d3-ef7e5023d542/7a053edc-bf2e-4db4-85ee-5630e2b5d305/banner_narrow_customs.jpg] KEY RESPONSIBILITIES Creative Operations: Execute a cohesive creative strategy across performance marketing, ASO, UGC, gameplay, and animation production that aligns with Supercell's business goals. Ensure that creative content resonates with our target audience and drives engagement and conversions. Execution Excellence: Oversee the conception, development, and execution of creative assets, including visuals, videos, and copy. Ensure projects are delivered on time, within budget, and to the highest quality standards. Collaboration & Integration: Work closely with the Hay Day Team, performance marketing team, product managers, and other stakeholders to ensure a seamless integration of creative strategies with marketing campaigns and game development. Innovation & Testing: Stay ahead of industry trends and leverage insights to innovate creative processes and outputs. Implement rigorous testing framewo
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