Company

iGaming

TrafficQualityManager

€45–65k ~AI est. Nicosia, Lefkosia, Cyprus FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for mid candidates.

The Brief

“Traffic Quality Manager. Skills: Traffic quality analysis, Fraud prevention, Anti-fraud rules. Monitor marketing traffic quality. Analyze marketing traffic quality”

What You'll Achieve.

Monitor key marketing KPIs; Monitor key anti-fraud KPIs; Evaluate anti-fraud measures effectiveness

Industry & Context.

iGaming
Problems you'll solve

Root cause analysis; Troubleshooting; Data analysis

What They're Looking For.

Must Have

Understanding of key fraud schemes, Experience analyzing marketing traffic quality, Experience analyzing user segments, Experience with anti-fraud rules, Experience with monitoring processes, Experience participating in investigations, Ability to prepare requirements, Ability to participate in testing, Skills in preparing analytical reports, Skills in monitoring traffic metrics, Skills in evaluating anti-fraud measures, Understanding of affiliate marketing principles, Understanding of CPA/CPL/CPS models, Understanding of key marketing metrics, Confident user of Microsoft Excel, Confident user of Google Sheets

Nice to Have

Experience with SQL, Experience with Tableau, Experience with Power BI, Experience with other BI tools

What You'll Do.

Monitor marketing traffic quality

Analyze marketing traffic quality

Detect fraudulent activities

Investigate fraudulent activities

Prevent fraudulent activities

Conduct reviews of affiliates

Conduct reviews of traffic sources

Conduct reviews of campaigns

Conduct reviews of user segments

Identify suspicious patterns

Develop anti-fraud rules

Maintain anti-fraud rules

Improve anti-fraud rules

Develop monitoring processes

Maintain monitoring processes

Improve monitoring processes

Collaborate with Marketing teams

Collaborate with Product teams

Collaborate with Analytics teams

Collaborate with Payments teams

Prepare analytical reports

Prepare presentations

Participate in incident investigations

Provide recommendations on sanctions

Provide recommendations on traffic restrictions

Provide recommendations on process improvements

Define requirements for automation

Support implementation of solutions

Monitor marketing KPIs

Monitor anti-fraud KPIs

Identify emerging risks

Support onboarding of affiliates

Support audits of affiliates

Support onboarding of traffic sources

Support audits of traffic sources

Support onboarding of acquisition channels

Support audits of acquisition channels

Participate in testing tools

Participate in validation of tools

Participate in testing integrations

Participate in validation of integrations

Participate in testing solutions

Participate in validation of solutions

Maintain documentation

Maintain knowledge base

How You'll Work.

Team & Collaboration

Marketing teams; Product teams; Analytics teams; Payments teams

Full Job Description

Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region and are now taking their success worldwide. We are currently looking for a Traffic Quality Manager. 📋 Key responsibilities and your contribution: * Monitor and analyze marketing traffic quality across all acquisition channels. * Detect, investigate, and prevent fraudulent activities related to affiliate programs, paid traffic, bonus abuse, multi-accounting, incentivized traffic, and other marketing fraud schemes. * Conduct regular reviews of affiliates, traffic sources, campaigns, and user segments to identify suspicious patterns and anomalies. * Develop, maintain, and improve anti-fraud rules, segments, and monitoring processes for marketing traffic. * Collaborate with Marketing, Product, Analytics and Payments teams on fraud prevention initiatives. * Prepare analytical reports, dashboards, and presentations on traffic quality, fraud trends, and anti-fraud performance. * Participate in incident investigations and provide recommendations on sanctions, traffic restrictions, and process improvements. * Define requirements for automation of anti-fraud controls and support the implementation of new anti-fraud solutions. * Monitor key marketing and anti-fraud KPIs and proactively identify emerging risks. * Support onboarding and audits of new affiliates, traffic sources, and acquisition channels from an anti-fraud perspective. * Participate in testing and validation of new fraud detection tools, integrations, and analytical solutions. * Maintain documentation, procedures, and knowledge base related to marketing anti-fraud processes. 📚 Your qualifications: * Understanding of key fraud schemes in digital marketing and affiliate marketing. * Experience analyzing marketing traffic quality and identifying anomalies at the level of campaigns, partners, sources, and individual users. * Confident use of anti-fraud and analytical tools: SEON, Ta

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