Company
iGaming
TrafficQualityManager
Neural analysis suggests this role is
optimal for mid candidates.
“Traffic Quality Manager. Skills: Traffic quality analysis, Fraud prevention, Anti-fraud rules. Monitor marketing traffic quality. Analyze marketing traffic quality”
What You'll Achieve.
Monitor key marketing KPIs; Monitor key anti-fraud KPIs; Evaluate anti-fraud measures effectiveness
Industry & Context.
Root cause analysis; Troubleshooting; Data analysis
What They're Looking For.
Must Have
Understanding of key fraud schemes, Experience analyzing marketing traffic quality, Experience analyzing user segments, Experience with anti-fraud rules, Experience with monitoring processes, Experience participating in investigations, Ability to prepare requirements, Ability to participate in testing, Skills in preparing analytical reports, Skills in monitoring traffic metrics, Skills in evaluating anti-fraud measures, Understanding of affiliate marketing principles, Understanding of CPA/CPL/CPS models, Understanding of key marketing metrics, Confident user of Microsoft Excel, Confident user of Google Sheets
Nice to Have
Experience with SQL, Experience with Tableau, Experience with Power BI, Experience with other BI tools
What You'll Do.
Monitor marketing traffic quality
Analyze marketing traffic quality
Detect fraudulent activities
Investigate fraudulent activities
Prevent fraudulent activities
Conduct reviews of affiliates
Conduct reviews of traffic sources
Conduct reviews of campaigns
Conduct reviews of user segments
Identify suspicious patterns
Develop anti-fraud rules
Maintain anti-fraud rules
Improve anti-fraud rules
Develop monitoring processes
Maintain monitoring processes
Improve monitoring processes
Collaborate with Marketing teams
Collaborate with Product teams
Collaborate with Analytics teams
Collaborate with Payments teams
Prepare analytical reports
Prepare presentations
Participate in incident investigations
Provide recommendations on sanctions
Provide recommendations on traffic restrictions
Provide recommendations on process improvements
Define requirements for automation
Support implementation of solutions
Monitor marketing KPIs
Monitor anti-fraud KPIs
Identify emerging risks
Support onboarding of affiliates
Support audits of affiliates
Support onboarding of traffic sources
Support audits of traffic sources
Support onboarding of acquisition channels
Support audits of acquisition channels
Participate in testing tools
Participate in validation of tools
Participate in testing integrations
Participate in validation of integrations
Participate in testing solutions
Participate in validation of solutions
Maintain documentation
Maintain knowledge base
How You'll Work.
Team & Collaboration
Marketing teams; Product teams; Analytics teams; Payments teams
Full Job Description
Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region and are now taking their success worldwide. We are currently looking for a Traffic Quality Manager. 📋 Key responsibilities and your contribution: * Monitor and analyze marketing traffic quality across all acquisition channels. * Detect, investigate, and prevent fraudulent activities related to affiliate programs, paid traffic, bonus abuse, multi-accounting, incentivized traffic, and other marketing fraud schemes. * Conduct regular reviews of affiliates, traffic sources, campaigns, and user segments to identify suspicious patterns and anomalies. * Develop, maintain, and improve anti-fraud rules, segments, and monitoring processes for marketing traffic. * Collaborate with Marketing, Product, Analytics and Payments teams on fraud prevention initiatives. * Prepare analytical reports, dashboards, and presentations on traffic quality, fraud trends, and anti-fraud performance. * Participate in incident investigations and provide recommendations on sanctions, traffic restrictions, and process improvements. * Define requirements for automation of anti-fraud controls and support the implementation of new anti-fraud solutions. * Monitor key marketing and anti-fraud KPIs and proactively identify emerging risks. * Support onboarding and audits of new affiliates, traffic sources, and acquisition channels from an anti-fraud perspective. * Participate in testing and validation of new fraud detection tools, integrations, and analytical solutions. * Maintain documentation, procedures, and knowledge base related to marketing anti-fraud processes. 📚 Your qualifications: * Understanding of key fraud schemes in digital marketing and affiliate marketing. * Experience analyzing marketing traffic quality and identifying anomalies at the level of campaigns, partners, sources, and individual users. * Confident use of anti-fraud and analytical tools: SEON, Ta
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