Sonic Automotive
automotive
TrafficManager
“Traffic Manager at Sonic Automotive. Skills: Traffic Management Playbook compliance, in-store structure ownership, Sonic Brand KPI performance maintenance, automotive retail management, training and development. Ensuring 100% Traffic Management Playbook compliance. Owning in-store structure”
What You'll Achieve.
100% Traffic Management Playbook compliance; owning in-store structure; maintaining Sonic Brand KPI performance; increase overall Traffic Management performance; increase dealership sales; increase profitability; achieve KPI’s, metrics, and awards; lead performance is handled with precision; achieving results and hitting KPI targets
Industry & Context.
Ability to identify opportunities and create action plans to improve sales performance; problem solving; root cause identification
What They're Looking For.
Must Have
Minimum 2 years of automotive retail management, Minimum 2 years training and development (store and/or corporate level), Able to set priorities, multi-task, achieve goals and obtain buy-in, Ability to identify opportunities and create action plans to improve sales performance, Proficient in CDK CRM (Elead), Exceptional communication skills, both written and verbal, Ability to establish and maintain internal and external relationships, organizational and analytical skills, including: planning strategy, problem solving and root cause identification, Experience in developing strategies and communication, Experience in group facilitation, coaching and leading teams, Must be technology savvy and current on business trends, Must be adaptable to change, Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
What You'll Do.
Ensuring 100% Traffic Management Playbook compliance
Owning in-store structure
Maintaining Sonic Brand KPI performance
Assisting the store in executing to increase overall Traffic Management performance
Performing monthly traffic management full audit
Facilitating weekly internet traffic management meeting
Mystery shopping competitors and own departments weekly
Reviewing call performance daily
Inspecting website (mobile and desktop) for accuracy and quality
and developing teammates
How You'll Work.
Team & Collaboration
Work side-by-side with dealership teammates and Brand Traffic Management Director to identify strengths and opportunities; Assist the store in executing to increase overall Traffic Management performance, dealership sales, and profitability; Works laterally with other management personnel in the dealership, with emphasis on New and Used Vehicle Operations; Partners with TMD’s and General Managers to implement action plans based on opportunities, and hold teams accountable to achieving defined objectives; Effectively communicates traffic management changes and enhancements to all applicable department teammates; Partners with TMD and eLead support team to resolve issues and complete requests; Holds management and sales teammates accountable for achieving results and hitting KPI targets
Communication Scope
Exceptional communication skills, both written and verbal; Effectively communicates traffic management changes and enhancements
Process & Methodology
planning strategy, creating action plans, implementing action plans, holding teams accountable
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