Stanley Black & Decker
TradeMarketingSpecialist
“Trade Marketing Specialist at Stanley Black & Decker. Skills: Product Management, Trade Marketing Strategy, New Product Launch, Pricing and Margins, Market Analysis. Definition and management of the brand Stanley in Italy. Managing product portfolios”
What You'll Achieve.
Drive business growth and profitability; Ensure targets are met; Achieve targets; Drive growth; Identify new sales opportunities
Industry & Context.
Excellent analytical skills
What They're Looking For.
Must Have
Bachelor's Degree in Business Studies (or similar) with a focus on Marketing, 1/2 years of experience as Product Marketing / Trade Marketing Specialist, Fluent in spoken and written English or almost B2 LEVEL, Sound knowledge of MS Office (excel and power point excellent)
What You'll Do.
Definition and management of the brand Stanley in Italy
Managing product portfolios
Definition of pricing and margins
Developing and executing the trade strategy to drive business growth and profitability
Developing product and marketing strategies
Developing product pricing and promotional activities
Handling the launch of new products presentation to relevant stakeholders
Overseeing product lifecycle from launch to promotional strategy
Conducting market analysis to guide product positioning and pricing
Collaborating with sales and marketing for product launches and enhancements
Monitoring product performance and market trends for improvements
Analyzing pricing and profitability to optimize margins
Developing and implementing trade marketing strategies to drive sales
Conducting market research and competitor analysis
Executing campaigns to increase brand awareness and product adoption
Aligning company strategy with key customers and account plans
Maintaining communication with stakeholders
Ensuring commercial materials are well-presented
and identifying new sales opportunities
How You'll Work.
Team & Collaboration
Collaborates with sales and marketing for product launches and enhancements; Maintains communication with stakeholders; Aligns company strategy with key customers and account plans
Communication Scope
Excellent communication skills; Fluent in spoken and written English or almost B2 LEVEL
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