Unilever
TradeMarketingDirector
“Trade Marketing Director at Unilever. Skills: Category Growth Strategy, Commercial Planning, Shopper Marketing, Customer Insights. Drive Category Growth Strategy, Operations & Planning, and. Build category and commercial plans for customers and”
What You'll Achieve.
Ensure delivery of forecasts; Ensure delivery of business targets
Industry & Context.
Problem-solving mindset; Data-driven decision making
What They're Looking For.
Must Have
10+ years of experience in Sales or Trade Marketing, Proven track record in category growth and commercial planning, Ability to translate shoppers, customer, and channel insights into clear Category Growth Strategies, Commercial acumen across pricing, promo, assortment, and space planning, Experience driving IBP, forecasting, and end-to-end commercial execution, Stakeholder management with ability to influence across functions and seniority levels, Demonstrated ability to lead and develop high-performing, inclusive teams, Clear communicator with storytelling and ability to connect strategy to execution, Agile, resilient, and able to operate in a fast-paced, matrixed environment, High ownership with results orientation, data-driven decision making and problem-solving mindset
Nice to Have
Understanding of Thailand retail landscape preferred
What You'll Do.
Drive Category Growth Strategy
Operations & Planning
Build category and commercial plans for customers and
Ensure delivery of forecasts and business targets
Develop data-driven strategies
Strengthen customer partnerships
Act as key voice of customer
Lead development of localized Category Growth Strategies
and market insights into plans
Drive customer engagement and joint business planning
Act as voice of shopper
Own category growth management
Optimize space planning
Deliver commercial plans
Manage budgets by channel/customer
Lead quarterly business reviews
Lead end-to-end innovation planning
Execute innovation planning
Ensure effective market launches
Drive best-in-class in-market execution
Align commercial strategies
Align shopper marketing
Own promotion strategy
Drive performance tracking through analytics
Identify opportunities
Monitor KPIs across pricing and innovation
Lead simplification of processes
Strengthen processes (S&OP
Enable strategic COO-like role
Ensure governance across business processes
Ensure operational discipline across business processes
How You'll Work.
Team & Collaboration
Influence across functions; Influence across seniority levels; Lead high-performing teams; Develop inclusive teams; Connect strategy to execution
Communication Scope
Storytelling; Connect strategy to execution
Process & Methodology
IBP, Forecasting, S&OP
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