Abbott
healthcare
TradeActivationManager
“Trade Activation Manager at Abbott. Skills: Trade marketing, Omni-channel trade marketing plans, Brand awareness, Market share growth, Customer engagement. Strategic execution of omni-channel trade marketing plans. Drive brand awareness & support Abbott Nutrition's overall brand strategy”
What You'll Achieve.
Increase awareness, demand for and sales of Abbott products at the wholesaler, distributor, and retailer levels; Increase market share in the market or channel and preferred supplier status throughout region; Increase customer and consumer engagement results across platforms/channels
Industry & Context.
Problem-solving
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
What You'll Do.
Strategic execution of omni-channel trade marketing plans
Drive brand awareness & support Abbott Nutrition's overall brand strategy
demand for and sales of Abbott products at the wholesaler
Increase market share in the market or channel and preferred supplier status throughout region
Increase customer and consumer engagement results across platforms/channels
shelf space & product displays execution
How You'll Work.
Team & Collaboration
Working collaboratively with cross-functional partners (Supply, Analytics) to optimize execution of omni-channel campaigns
Communication Scope
Storytelling; Presentation skills
Applying for this Trade Activation Manager role?
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