Apera AI Inc
Robotics, AI, Machine Vision, Advanced Manufacturing
TechnicalSalesDevelopmentRepresentative(SDR)
Neural analysis suggests this role is
optimal for Mid candidates.
“Technical Sales Development Representative (SDR) at Apera AI Inc. Skills: Sales Development, Technical Discovery, Robotics, AI. Identify and qualify new automation opportunities. Engage manufacturing leaders and engineers”
What You'll Achieve.
Build a steady cadence of qualified discovery meetings; Generate high-quality opportunities; Opportunities move into deeper technical discovery; Meetings involve real automation opportunities and the right stakeholders; Discovery meetings completed; Percentage of intro calls that convert to qualified opportunities; Pipeline generated for BDMs and Regional Sales Managers; Quality and completeness of opportunity briefings; Speed of follow-up and CRM accuracy
Industry & Context.
Solve operational challenges
Based in Central or Eastern Europe, Fluency in German and English required
What They're Looking For.
Must Have
Fully bilingual (German/ English), 3+ years in SDR, BDR, or sales development, Comfortable speaking with operations managers, automation engineers, and plant leaders, Able to quickly learn and explain technical concepts at a high level, Confident hosting customer meetings and discovery conversations, Communicate clearly, ask thoughtful questions, and remain resilient under rejection, Work like a scientist: test messaging, analyze results, and iterate, Maintain disciplined daily execution: structured outreach, follow-ups, sequence management, and CRM hygiene, Highly organized and capable of managing multiple sequences and opportunities simultaneously
Nice to Have
selling into manufacturing, automation, robotics, or technical B2B markets, Curious about how factories work and how robotics can solve operational challenges, Experience with HubSpot and LinkedIn Sales Navigator
What You'll Do.
Identify and qualify new automation opportunities
Engage manufacturing leaders and engineers
Understand customer processes and challenges
Determine automation opportunity worth
Generate high-quality opportunities
Build cadence of qualified discovery meetings
Run multi-channel outreach sequences
Book and host first customer introduction calls
Conduct early technical discovery conversations
Evaluate technical and business fit
Prepare opportunity briefs
Partner on account-based prospecting
Source contacts and maintain CRM data
Build and maintain prospect lists
Learn industrial automation workflows
Partner to develop outreach sequences
Support BDMs on active opportunities
Assist with quote coordination
Track proposal status
Maintain pipeline accuracy
Support account expansion
Help maintain CRM accuracy
How You'll Work.
Team & Collaboration
Support European Union customers; Support Business Development Manager team; Support Regional Sales Manager; Support Business Development Managers (BDMs); Support Global Account Managers (GAMs); Partner with the Sales Team; Partner with SDRs; Partner with the VP of Marketing; Partner closely with Regional Sales Managers; Partner closely with BDMs
Communication Scope
Communicate clearly; Ask thoughtful questions
Full Job Description
We are an innovative, Vancouver-based startup at the forefront of robotics, AI, and machine vision technologies. Backed by VC funding and we’ve been recognized with the 2025 Frost & Sullivan Technology Innovation Leadership Award, the AAM Supplier Excellence Innovation Award, and the 2024 BC Tech “Company of the Year – Growth”, we are on a mission to redefine the future of AI-driven robotic vision systems. Apera AI helps manufacturers make their factories more flexible and productive. Robots enhanced with Apera’s software have 4D Vision – the ability to see and handle objects with human-like capability. Challenging applications such as bin picking, sorting, packaging, and assembly are now open to fast, precise, and reliable automation. Apera is led by an experienced team from high-growth companies focused on robotics, artificial intelligence, and advanced manufacturing. Role Summary: The Technical Sales Development Representative plays a critical role in identifying and qualifying new automation opportunities within manufacturing environments. This role sits at the intersection of sales development and early technical discovery, helping connect manufacturers facing operational challenges with vision-guided robotics solutions. This role is based in Central or Eastern Europe and is specifically focused on supporting our European Union customers and Business Development Manager team. As such, fluency in German and English is required. You will engage manufacturing leaders, operations managers, and automation engineers to understand their processes, identify automation opportunities, and determine whether those opportunities are worth deeper technical exploration with the Sales Team. Through a combination of structured outreach, discovery conversations, and early qualification, you will help generate high-quality opportunities that move into the technical sales pipeline. What you’ll do Build a steady cadence of qualified discovery meetings and plant walkthroughs for the
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