Flosum
Computer Software
TechnicalProductMarketingDirector
Neural analysis suggests this role is
optimal for Director candidates.
“Technical Product Marketing Director at Flosum. Skills: Product marketing, Technical storytelling, Customer acquisition, Brand strategy. Own content strategy. Execute content strategy”
What You'll Achieve.
Impact win rates; Impact deal velocity; Impact customer retention; Improve win rate; Improve pipeline conversion; Improve sales productivity
Industry & Context.
Root cause analysis
What They're Looking For.
Must Have
5+ years technical product marketing, Technical background, Exceptional writing skills, Storytelling skills, Translate complex technical concepts, Drive measurable improvements, Stage presence, Influence Product, Sales, Engineering, Bias for action, Sharp prioritization instincts, Builder's mindset
Nice to Have
Marketing to developers, Marketing to data engineers, Marketing to security teams, Marketing to platform engineering, Familiarity with [your product category], Prior experience launching category, Prior experience repositioning platform
What You'll Do.
Execute content strategy
Develop discovery guides
Develop ROI calculators
Develop objection-handling playbooks
Own product positioning
Develop messaging frameworks
Develop company narrative
Ensure product story ladders
Own website messaging
Ensure differentiators sharp
Communicate product messaging
Drive win-rate improvement
Conduct win/loss analysis
Conduct message testing
Enforce messaging discipline
Ensure post-sale messaging continuity
Host technical webinars
Host thought-leadership events
Build 'why us vs. them' narratives
Coordinate product launches
Develop product tiering
Measure launch performance
Support analyst relations
Support influencer relations
Conduct customer research
Conduct market research
Provide pricing input
Provide packaging input
Evangelize technically
Give conference talks
Engage developer communities
Engage on social channels
Report on content performance
Report on enablement adoption
Report on pipeline influence
Report on message effectiveness
How You'll Work.
Team & Collaboration
Connective tissue between teams; Cross-functional coordination
Communication Scope
Technical writing; Storytelling; Executive presentations; Keynotes; Public speaking
Process & Methodology
Go-to-market plans
Full Job Description
### About the role We're looking for a Technical Product Marketing Manager who can be the voice of our products — translating deep technical capabilities into compelling stories that resonate with developers, technical buyers, and executives alike. This person will own the narrative of our company and platform, drive every piece of customer-facing content, and ensure our differentiators are crystal clear at every stage of the customer journey. You will be the connective tissue between Product, Sales, Customer Success, and Marketing, and your work will directly impact win rates, deal velocity, and customer retention. ### What you'll own * Content strategy and execution across the website, blogs, whitepapers, solution briefs, datasheets, demo videos, case studies, and technical deep dives * Sales enablement end-to-end: pitch decks, battlecards, competitive intel, discovery guides, ROI calculators, objection-handling playbooks, and rep training * Product positioning, messaging frameworks, and the overarching company narrative — ensuring every product and platform story ladders up to a unified value proposition * Website messaging and information architecture for all product pages, ensuring differentiators are sharp, specific, and impossible to ignore * Internal and external communications of product messaging, making sure every employee — from SDR to CEO — tells the same compelling story * Win-rate improvement initiatives, including win/loss analysis, message testing, and enforcement of messaging discipline throughout the entire sales cycle * Post-sale messaging continuity, partnering with Customer Success to ensure customers experience the promised value through onboarding, adoption, expansion, and renewal * Technical webinars, live demos, and thought-leadership events that engage technical audiences and build community * Competitive intelligence: deep tracking of competitors, building "why us vs. them" narratives that sales can wield with confidence * Product launche
Applying for this Technical Product Marketing Director role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
ANONYMOUS · UNFILTERED
What do employees actually say about Flosum?
Real rants from real employees. Read before you apply.