Strategist

At GREY, part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. POSITION OVERVIEW At Grey, we believe great brands don’t just sell products—they shape culture, build emotional connections, and even move our world forward. Our brand experience strategists are curious, analytical, and creative thinkers who use insights to craft compelling brand narratives, inspire Famously Effective ideas, and ensure our work is grounded in deep consumer behavior and culture understanding. If you are eager to uncover and translate consumer insights into creative strategies and collaborate with world-class teams to bring the brand experience to life—this is the role for you. As a you will be responsible for supporting brand strategy development, shaping creative briefs, and collaborating with others to inspire the work and bring campaigns to life. You will identify key market trends, competitor analysis, and consumer insights through rigorous research, with the support of the data strategy team. You will work with senior team members to create actionable brand strategy and engagement plans that bring the brand experience to life. The ideal candidate has a passion for culture, an obsession with understanding people, and a drive to uncove