Ogilvy Health Canada
Healthcare
StrategicPlanner
“Strategic Planner at Ogilvy Health Canada. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Identify information sources. Gather information”
Industry & Context.
Analytical thinking; Problem-solving skills
What They're Looking For.
Must Have
3–5 years of experience, Customer-first mindset, Analytical and problem-solving skills, Working knowledge of marketing principles, Working knowledge of customer experience, Working knowledge of strategic planning frameworks, Written, verbal, and presentation skills, Ability to synthesize information, Organizational and time management skills, Ability to manage multiple priorities, Collaborative mindset, Ability to work effectively across disciplines, High level of initiative, High level of accountability, High level of attention to detail, Experience using analytics platforms, Experience gathering consumer research, Experience gathering customer research, Experience gathering market research, Experience gathering behavioural research, Understanding of social media marketing, Understanding of search marketing, Understanding of digital communications channels, Familiarity with social listening tools, Familiarity with social listening methodologies, Interest in healthcare industries, Interest in pharmaceutical industries, Interest in wellness industries, Interest in highly regulated industries
Nice to Have
Experience with Google Analytics, Experience with Adobe Analytics, Experience with social media analytics tools, Experience with dashboard reporting platforms
What You'll Do.
Identify information sources
Understand customer behaviour
Understand market dynamics
Understand emerging trends
Support go-to-market plans
Contribute to strategic planning
Participate in strategic workshops
Participate in collaborative planning sessions
Help develop customer engagement strategies
Support development of customer journeys
Support development of messaging frameworks
Support development of tactical plans
Support development of campaign blueprints
Collaborate to translate insights
Conduct audits of marketing plans
Conduct audits of communication plans
Monitor competitive activity
Monitor industry trends
Monitor customer needs
Assist with presentations
Assist with client deliverables
Contribute to channel recommendations
Apply performance insights
Apply emerging trends
Support measurement initiatives
Support reporting initiatives
Analyze campaign performance
Identify learnings for optimization
How You'll Work.
Team & Collaboration
Partner with Account Services; Partner with Creative; Partner with senior strategy; Collaborate with clients; Collaborate with cross-functional teams; Collaborate with internal teams
Communication Scope
Presentation skills; Verbal skills; Written skills
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