Company
StrategicDataMarketeer
Neural analysis suggests this role is
optimal for Senior candidates.
“Strategic Data Marketeer. Skills: Data-driven marketing, Digital sales, Funnel optimization, Personalization. Own digital funnel performance. Steer digital funnel performance”
What You'll Achieve.
Maximize acquisition; Maximize conversion; Maximize engagement; Improve performance end-to-end; Increase digital sales; Increase mobile sales; Improve relevance; Improve conversion; Boost conversion
Industry & Context.
Data-driven decisions; Analyze performance; Analyze customer journeys; Analyze funnel drop-offs; Analyze channel performance; Translate insights; Improve performance; Optimize strategies; Target audiences; Perform analyses; Sharpen decisions; Identify opportunities; Monitor performance; Monitor trends; Define hypotheses; Reduce friction; Boost conversion; Translate learnings
What They're Looking For.
Must Have
8+ years of experience in digital marketing, growth, analytics or digital sales, Expertise in Adobe Analytics, Expertise in digital funnel analysis, Experience with RTCDP / Adobe Experience Platform, Solid knowledge of Semrush / SEO/GEO/SEA data-driven optimization, Experience with SAS or advanced analytical tooling, Stakeholder management, Ability to influence decisions based on data, Grasp of UX fundamentals, Grasp of digital behaviour fundamentals, Grasp of SEO/GEO/SEA fundamentals, Fluency in Dutch or French, Fluency in English
Nice to Have
Experience with similar CDP environments, Challenger mindset, Collaborative mindset, Ease working in an agile environment, Ease working in an international environment
What You'll Do.
Own digital funnel performance
Steer digital funnel performance
Identify growth opportunities
Analyze customer journeys
Analyze funnel drop-offs
Analyze channel performance
Translate insights into recommendations
Increase digital sales
Increase mobile sales
Design audience strategies
Optimize audience strategies
Design personalization strategies
Optimize personalization strategies
Enable smarter targeting
Activate data-driven journeys
Activate data-driven campaigns
Act as Adobe Analytics expert
Understand user behaviour
Understand performance drivers
Develop tracking plans
Establish reporting cadence
Target audiences with SAS
Perform deeper analyses with SAS
Sharpen commercial decisions with SAS
Leverage Semrush insights
Identify SEO growth opportunities
Improve content performance
Improve landing page performance
Monitor competitor performance
Monitor search trends
Support test-and-learn culture
Define success metrics
Define post-test learning loops
Translate learnings into improvements
How You'll Work.
Team & Collaboration
Work with CRO experts; Work with Digital Sales marketers; Work with Content teams; Work with UX teams; Work with Product teams; Work with squads; Work with agile teams; Work with international teams
Process & Methodology
Agile
Full Job Description
## Your Role & Work Environment As a **Strategic Data Marketeer** , you are a key driver of **digital sales growth within Easy Banking B2B Digital Sales**. You connect **data, marketing and commercial objectives** to maximize acquisition, conversion and engagement of our **Self-employed & Micro companies segment in Belgium**. You operate at the heart of our digital sales engine, working hand-in-hand with **CRO experts, Digital Sales marketers, Content, UX and Product teams** to turn insights into **tangible sales impact**. Your mission is clear: **improve the performance of our digital sales funnels end-to-end** — from traffic targeting and personalization, to conversion optimization and activation. You combine **strong business ownership** with deep analytical expertise and help the squad make better, faster, data-driven decisions. ## Your Key Responsibilities **1) Drive Digital Sales Performance through Data** * Own and steer performance across the **full digital funnel** (acquisition → onboarding → conversion → activation). * Identify growth opportunities by analyzing **customer journeys, funnel drop-offs and channel performance**. * Translate insights into **clear, actionable recommendations** that directly increase digital & mobile sales. **2) Personalization & Targeting (RTCDP / AEP)** * Design and optimize audience and personalization strategies within RTCDP / Adobe Experience Platform. * Enable smarter targeting across paid and owned channels, improving relevance and conversion. * Support squads in activating data-driven journeys and campaigns across web, app, mail, owned and paid media. **3) Advanced Analytics & Measurement (Adobe + SAS)** * Act as the **go-to expert for Adobe Analytics** within the squad, ensuring deep understanding of user behaviour and performance drivers. * Own and improve measurement: **KPIs, dashboards, tracking plans and reporting cadence**. * Use **SAS (or equivalent tools)** to target audiences, perform deeper analyses (propensity,
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