Brown-Forman
Beverage Alcohol
StateManager-Massachusetts/RhodeIsland
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“State Manager - Massachusetts/Rhode Island at Brown-Forman. Skills: Sales management, Brand strategy, Distributor relations. Serve as coach and leader to the team. Ensure team progress in roles”
What You'll Achieve.
Achieve key objectives; Meet or exceed net sales targets
Industry & Context.
Up to 30% travel, Lift up to 30 pounds, Work weekends and nights, Valid driver’s license
What They're Looking For.
Must Have
Minimum 5 years experience in beverage alcohol industry, Demonstrated success meeting key metrics, Demonstrated ability to build relationships, Maintain effective working relationships with distributors and accounts, Maintain effective working relationships with internal stakeholders, Demonstrated knowledge of on- and off-premise business, Demonstrated knowledge of three-tier distribution system, Able to travel up to 30% of the time, Able to lift up to 30 pounds, Able to work weekends and nights as needed, Valid driver’s license
Nice to Have
Experience with Kubernetes and container orchestration platforms a plus
What You'll Do.
Serve as coach and leader to the team
Ensure team progress in roles
Prepare team for future opportunities
Monitor business performance
Ensure team clarity on objectives
Prioritize objectives
Manage brand sales plans
Manage brand marketing plans
Meet net sales targets
Lead strategic business decisions
Build brand commercial plans
Communicate brand commercial plans
Agree on objectives with distributors
Agree on targets with distributors
Agree on priorities with distributors
Agree on budgets with distributors
Lead pricing strategies
Plan based on long term outlook
Analyze full channel business
Plan full channel business
Analyze chain accounts
Analyze independent accounts
Plan independent accounts
Lead evaluation of plans
Adjust plans based on performance
Monitor competitive activity
Communicate competitive activity
Monitor consumer activity
Communicate consumer activity
Monitor pricing activity
Communicate pricing activity
Make changes to plans
Make recommendations to General Manager
Make recommendations to Finance Manager
Make recommendations to Marketing Manager
Lead review meetings with distributors
Serve as primary contact with distributor leadership
Collaborate with distributor General Sales Managers
Collaborate with distributor Managing Directors
Oversee business management with distributor team
Oversee execution with distributor team
Hold distributor team accountable to targets
Hold distributor team accountable to goals
Monitor performance of distributor activities
Measure performance of distributor activities
Reconcile assigned state distributor investment
Manage assigned state distributor investment
Reconcile brand spending
Manage brand spending
Reconcile brand activity support
Manage brand activity support
How You'll Work.
Team & Collaboration
Distributor leadership; Distributor General Sales Managers; Distributor Managing Directors; Internal stakeholders
Full Job Description
## **CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:** If you currently work for Brown-Forman, please apply by clicking the **Careers** icon on the Workday portal. ## **For best results, use Google Chrome to view this page.** **Meaningful Work From Day One** Join our team at Brown-Forman to play a key role in driving success and leading strategic growth across Massachusetts and Rhode Island. In this role, you will guide a talented team, develop and manage brand sales and marketing plans, and oversee distributor relationships to achieve key objectives. **What You Can Expect** **Leadership** ● Serve as coach and leader to the team, ensuring they progress in their roles, preparing them for future opportunities. ● Monitor business performance. ● Ensure the local team remains clear on objectives and prioritization of those objectives. **Planning & Analysis** ● Manage and build brand sales/marketing plans and budgets to meet or exceed the net sales targets developed and approved by General Manager and Region Director. ● Leads strategic business decisions within the states of Massachusetts and Rhode Island. ● With the support of the General Manager, Operations and Finance team; build and communicate the brand commercial plans to Distributor Leadership - agree on objectives, targets, priorities and budgets. ● Lead pricing strategies. Must be able to plan based on long term outlook. ● Analyze and plan full channel business, chain and independent accounts for the states of Massachusetts and Rhode Island. ● Lead evaluation and adjustment to plans based on performance and success in the market. ● Monitor and communicate competitive, consumer and pricing activity and make changes or recommendations to General Manager, Finance Manager and Marketing Manager. ● Leads the review meetings with distributors. **Distributor & Agency Management** ● Serves as the primary contact with distributor leadership. ● Collaborates with distributor General Sales Managers & Managing Directors f
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