Brown-Forman

Beverage Alcohol

StateManager-Massachusetts/RhodeIsland

$118–132k Boston, Massachusetts, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“State Manager - Massachusetts/Rhode Island at Brown-Forman. Skills: Sales management, Brand strategy, Distributor relations. Serve as coach and leader to the team. Ensure team progress in roles”

What You'll Achieve.

Achieve key objectives; Meet or exceed net sales targets

Industry & Context.

Beverage Alcohol
Eligibility Requirements

Up to 30% travel, Lift up to 30 pounds, Work weekends and nights, Valid driver’s license

What They're Looking For.

Must Have

Minimum 5 years experience in beverage alcohol industry, Demonstrated success meeting key metrics, Demonstrated ability to build relationships, Maintain effective working relationships with distributors and accounts, Maintain effective working relationships with internal stakeholders, Demonstrated knowledge of on- and off-premise business, Demonstrated knowledge of three-tier distribution system, Able to travel up to 30% of the time, Able to lift up to 30 pounds, Able to work weekends and nights as needed, Valid driver’s license

Nice to Have

Experience with Kubernetes and container orchestration platforms a plus

What You'll Do.

Serve as coach and leader to the team

Ensure team progress in roles

Prepare team for future opportunities

Monitor business performance

Ensure team clarity on objectives

Prioritize objectives

Manage brand sales plans

Manage brand marketing plans

Meet net sales targets

Lead strategic business decisions

Build brand commercial plans

Communicate brand commercial plans

Agree on objectives with distributors

Agree on targets with distributors

Agree on priorities with distributors

Agree on budgets with distributors

Lead pricing strategies

Plan based on long term outlook

Analyze full channel business

Plan full channel business

Analyze chain accounts

Analyze independent accounts

Plan independent accounts

Lead evaluation of plans

Adjust plans based on performance

Monitor competitive activity

Communicate competitive activity

Monitor consumer activity

Communicate consumer activity

Monitor pricing activity

Communicate pricing activity

Make changes to plans

Make recommendations to General Manager

Make recommendations to Finance Manager

Make recommendations to Marketing Manager

Lead review meetings with distributors

Serve as primary contact with distributor leadership

Collaborate with distributor General Sales Managers

Collaborate with distributor Managing Directors

Oversee business management with distributor team

Oversee execution with distributor team

Hold distributor team accountable to targets

Hold distributor team accountable to goals

Monitor performance of distributor activities

Measure performance of distributor activities

Reconcile assigned state distributor investment

Manage assigned state distributor investment

Reconcile brand spending

Manage brand spending

Reconcile brand activity support

Manage brand activity support

How You'll Work.

Team & Collaboration

Distributor leadership; Distributor General Sales Managers; Distributor Managing Directors; Internal stakeholders

Full Job Description

## **CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:** If you currently work for Brown-Forman, please apply by clicking the **Careers** icon on the Workday portal. ## **For best results, use Google Chrome to view this page.** **Meaningful Work From Day One** Join our team at Brown-Forman to play a key role in driving success and leading strategic growth across Massachusetts and Rhode Island. In this role, you will guide a talented team, develop and manage brand sales and marketing plans, and oversee distributor relationships to achieve key objectives. **What You Can Expect** **Leadership** ● Serve as coach and leader to the team, ensuring they progress in their roles, preparing them for future opportunities. ● Monitor business performance. ● Ensure the local team remains clear on objectives and prioritization of those objectives. **Planning & Analysis** ● Manage and build brand sales/marketing plans and budgets to meet or exceed the net sales targets developed and approved by General Manager and Region Director. ● Leads strategic business decisions within the states of Massachusetts and Rhode Island. ● With the support of the General Manager, Operations and Finance team; build and communicate the brand commercial plans to Distributor Leadership - agree on objectives, targets, priorities and budgets. ● Lead pricing strategies. Must be able to plan based on long term outlook. ● Analyze and plan full channel business, chain and independent accounts for the states of Massachusetts and Rhode Island. ● Lead evaluation and adjustment to plans based on performance and success in the market. ● Monitor and communicate competitive, consumer and pricing activity and make changes or recommendations to General Manager, Finance Manager and Marketing Manager. ● Leads the review meetings with distributors. **Distributor & Agency Management** ● Serves as the primary contact with distributor leadership. ● Collaborates with distributor General Sales Managers & Managing Directors f

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