OpenAI
AI
StartupContentMarketer
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“Startup Content Marketer at OpenAI. Skills: Content marketing, Startup co-marketing, Social-first content. Define OpenAI's startup co-marketing content strategy. Build social-first series featuring founders”
What You'll Achieve.
Drive awareness, engagement, and usage for OpenAI’s products; Ensure their voices are reflected in product development and messaging; Create a cohesive customer experience across all channels; Provide valuable insights and resources; Drive awareness, engagement, and measurable GTM impact; Helping startups build successfully with OpenAI
Industry & Context.
3 days in the office per week, Relocation assistance
What They're Looking For.
Must Have
7+ years of content marketing experience with clear ownership of strategy and execution, Meaningful startup experience (in-house at a startup, startup-focused role, or deep founder ecosystem work), Built social-first and multi-channel B2B content programs that drove measurable outcomes, Can move fast and deliver high-quality work across ambiguity, tight timelines, and shifting priorities, Excellent cross-functional partner across social, GTM, field, and startup marketing teams, Editorial judgment and know how to balance storytelling, accuracy, and business goals, Energized by AI, developers, and startup builders
What You'll Do.
Define OpenAI's startup co-marketing content strategy
Build social-first series featuring founders
Partner with field/event teams to capture content
Translate field moments into snackable content
Build editorial systems and playbooks
Track performance and business impact
How You'll Work.
Team & Collaboration
Partner with product, engineering, developer relations, comms, and sales teams; Partner with field/event teams; Partner with social, startup GTM, customer marketing, PMM, and comms; Excellent cross-functional partner across social, GTM, field, and startup marketing teams
Full Job Description
ABOUT THE TEAM Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of AI. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with product, engineering, developer relations, comms, and sales teams to create a cohesive customer experience across all our channels. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies. ABOUT THE ROLE As a Startup Content Marketer, you will define and drive how OpenAI co-markets with top startups. You will build social-first content series highlighting how founders use OpenAI, partner with field teams to capture high-quality moments from events, and support OpenAI's startup narrative so it lands clearly and consistently in field programs. This role sits at the center of how OpenAI tells startup stories at scale. As a high-ownership IC marketer, you will shape the narratives founders and builders see, connect field programs to always-on content engines, and turn founder experiences into durable content franchises that drive awareness, engagement, and measurable GTM impact—helping startups build successfully with OpenAI. This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. IN THIS ROLE, YOU WILL: - Define OpenAI's startup co-marketing content strategy across channels and audience segments - Build social-first series featuring founders and builders using OpenAI in real workflows - Partner with field/event teams to capture, package, and publish
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