Headway
Healthcare
StaffProductMarketingManager,Payer-ClinicalValue
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“Staff Product Marketing Manager, Payer - Clinical Value at Headway. Skills: Product marketing, Payer marketing, Clinical value narrative. Own value translation to payer narrative. Position as critical partner to payers”
Industry & Context.
What They're Looking For.
Must Have
7+ years product marketing experience, Marketing to payers or enterprise buyers, Built audience-facing narratives from data, Comfortable with clinical lead and data scientist, Point of view on clinical/scientific storytelling, Track record of quantifiable results
Nice to Have
Experience in healthcare, fintech, or regulated industry
What You'll Do.
Own value translation to payer narrative
Position as critical partner to payers
Translate clinical/network data into stories
Inspire payers to bring Headway examples first
Partner with clinical team to source data
Build narrative around data
Build competitive intelligence capability
Surface insights to product and GTM
Shape positioning against alternatives
Ensure narrative consistency across materials
How You'll Work.
Team & Collaboration
Partner with clinical team; Partner with other PMMs/marketers; Partner with Head of Brand & Product Marketing; Partner with CPO; Partner with Chief Commercial Officer
Communication Scope
Storytelling
Full Job Description
1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that. But we're going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens. We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better. About the Role Payers are foundational to Headway's mission. We can't expand access to mental healthcare without winning the trust of the plans who pay for it, and that trust gets built through a clear, evidence-backed story about clinical quality and outcomes. As our Staff Product Marketing Manager, Payer - Clinical Value, you'll own that story. You'll source the data, build the narrative, and partner with our clinical team to make Headway the most credible voice in the room when payers talk about mental health quality. You'll also own competitive intelligence for the payer audience, keeping us on offense in a market that's getting more crowded every quarter. You'll sit on a small, focused Payer Marketing team. Your peer Payer PMM owns field marketing and the content library, so you can stay focused on narrative and competitive work. You'll report up to the Head of
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