BetterUp
HR Tech
StaffProductDesigner,DesignSystems
Neural analysis suggests this role is
optimal for Senior candidates.
“Staff Product Designer, Design Systems at BetterUp. Skills: design systems, AI integration, product design. Own the end-to-end strategy, architecture, and evolution of BetterUp’s design system, ensuring it scales across web and mobile product surfaces. Define and drive AI-powered workflows for design system implementation—including AI-assisted component generation, code translation, and automated quality checks”
What You'll Achieve.
ensuring our product experiences are consistent, accessible, and built for velocity; positioning BetterUp at the forefront of AI-augmented product design; enable product teams to move faster; Drive measurable improvements in design-to-development handoff speed, component reuse rates, and cross-platform consistency; position BetterUp to adopt them ahead of competitors; scale the highest-impact AI solutions—retiring legacy processes once evidence is clear.; position BetterUp to leverage them ahead of competitors; reshape design system capabilities and product development practices over 3–5 year horizons; discover breakthrough applications before they become industry standard.
Industry & Context.
systems thinking; AI-powered design; AI-assisted component generation; code translation; automated quality checks; responsible, consistent use of AI in design processes; measurable improvements in design-to-development handoff speed, component reuse rates, and cross-platform consistency; data-backed proposals
What They're Looking For.
Must Have
7+ years of product design experience, at least 3 years focused on design systems at scale, Deep expertise in building and scaling design systems across web and mobile platforms, including token architectures, component APIs, and documentation frameworks, Demonstrated experience integrating AI tools into design and development workflows (e.g., AI-assisted prototyping, generative design, automated component generation), Expert-level proficiency with Figma (including Figma Variables, Auto Layout, and component architecture), experience evaluating and adopting emerging AI-powered design tools, understanding of front-end technologies (HTML, CSS, React or similar frameworks) and how design systems bridge design and engineering, Track record of leading cross-functional initiatives that multiple teams and disciplines, Exceptional communication skills with the ability to influence VP-level leaders and gain buy-in for strategic design system investments, Portfolio demonstrating systems-level thinking, craft excellence, and impact at scale
Nice to Have
Experience building AI-native design system tooling or contributing to open-source design systems, Background in accessibility standards (WCAG) and inclusive design practices baked into system-level components, Experience with design-to-code automation tools and workflows, Familiarity with coaching, HR tech, or enterprise SaaS product domains, External thought leadership through speaking, writing, or open-source contributions in the design systems space
What You'll Do.
Own the end-to-end strategy
and evolution of BetterUp’s design system
ensuring it scales across web and mobile product surfaces
Define and drive AI-powered workflows for design system implementation—including AI-assisted component generation
and automated quality checks
Establish and maintain a comprehensive component library with clear documentation
and contribution standards that enable product teams to move faster
Lead the evaluation and integration of cutting-edge AI design tools (e. g.
generative design plugins
code-to-design bridges) into the design system workflow
Build governance frameworks and best practices for responsible
consistent use of AI in design processes across the organization
Anticipate industry shifts in design tooling and AI capabilities
positioning BetterUp to adopt them ahead of competitors
Drive measurable improvements in design-to-development handoff speed
component reuse rates
and cross-platform consistency
spotting shifts in AI technology
or customer needs before they land.
Bring forward data-backed proposals that reimagine how design work gets done
then mobilize multiple functions to pilot
and scale the highest-impact AI solutions—retiring legacy processes once evidence is clear.
Anticipate industry-shifting AI capabilities in design tooling and position BetterUp to leverage them ahead of competitors
Drive technical vision for how AI will reshape design system capabilities and product development practices over 3–5 year horizons
Build AI research and experimentation programs within design that discover breakthrough applications before they become industry standard.
How You'll Work.
Team & Collaboration
Partner closely with Engineering, Product, and Brand to ensure the design system reflects both technical feasibility and brand integrity; Mentor and coach designers across the organization on design systems thinking, AI-augmented workflows, and craft excellence; Serve as a trusted advisor to Design and Product leadership on design system strategy, AI capabilities, and long-term technical direction; mobilize multiple functions to pilot, measure, and scale the highest-impact AI solutions
Communication Scope
Exceptional communication skills with the ability to influence VP-level leaders and gain buy-in for strategic design system investments
Process & Methodology
leading cross-functional initiatives
Full Job Description
Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. We do. We can’t cram it all in here, but you’ll start noticing it from the first interview. Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move. Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. If that sounds exciting—and the job description below feels like a fit—we really should start talking. About the Team & Your Impact BetterUp is looking for a Staff Product Designer, Design Systems to own, evolve, and scale our design system across web and mobile platforms. This role sits at the intersection of craft, systems thinking, and AI-powered design—ensuring our product experiences are consistent, accessible, and built for velocity. You’ll define how our design system leverages AI for implementation, adoption, and continuous improvement, positioning BetterUp at the forefront of AI-augmented product design. What You'll Do - Own the end-to-end strategy, architecture, and evolution of BetterUp’s design system, ensuring it scales across web and mobile product surfaces - Define and drive AI-powered workflows for design system implementation—including AI-assisted component generation, code translation, and automated quality checks - Establish and maintain a comprehensive component library with clear documentation, usage guidelines, and contribution standards th
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