HoneyBook
SaaS
StaffMarketingDesigner
Neural analysis suggests this role is
optimal for Senior candidates.
“Staff Marketing Designer at HoneyBook. Skills: Marketing design, Brand strategy, Creative direction, Design systems. Lead creative direction for marketing initiatives. Define scalable design systems”
What You'll Achieve.
Elevate quality and impact of marketing design
Industry & Context.
Identify opportunities to improve workflows; Identify opportunities to improve tooling; Identify opportunities to improve processes
What They're Looking For.
Must Have
7+ years experience marketing, brand, digital design, Portfolio showcasing strategic thinking, visual excellence, systems-level design, Expert proficiency Figma, Adobe Photoshop, Illustrator, AI creative tools, Proven ability to influence cross-functional partners, Experience designing for performance-driven marketing, Experience maintaining brand storytelling, Communication skills to articulate creative rationale
Nice to Have
Experience helping teams adopt AI-assisted design workflows, Experience mentoring senior designers, Experience acting as creative lead
What You'll Do.
Lead creative direction for marketing initiatives
Define scalable design systems
Evolve design templates
Evolve design frameworks
Partner with marketing
Translate business strategy into creative vision
Design high-impact experiences
Oversee high-impact experiences
Use AI tools to enhance creative exploration
Use AI tools for concepting
Use AI tools for production efficiency
Use AI tools for iteration
Set best practices for team
Review marketing design work
Elevate marketing design work
Provide thoughtful feedback
Balance brand expression with performance
Use insights to inform decisions
Use testing to inform decisions
Use experimentation to inform decisions
Identify opportunities to improve workflows
Identify opportunities to improve tooling
Identify opportunities to improve processes
How You'll Work.
Team & Collaboration
Cross-functional partners; Marketing team; Product team; Marketing design team
Communication Scope
Articulate creative rationale
Full Job Description
HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance - not replace - independent professionals. HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter. Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and maintain a growth mindset. We know experience comes in many forms - some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually curious environment and have relevant experience, we encourage you to apply. As a Staff Marketing Designer at HoneyBook, you’ll operate at a highly strategic level, shaping not just individual campaigns, but the systems, narratives, and creative standards that guide how HoneyBook shows up across marketing. This role is ideal for a senior IC who combines exceptional craft with big-picture thinking, strong cross-functional influence, and comfort using AI-powered tools to accelerate ideation, execution, and iteration. You’ll be deeply involved in setting direction, partnering with leadership, and elevating the quality and impact of marketing design across the organization. This role is hybrid to our New York hub, requiring 3 days a week in the office. In this role, you will: - Lead the creative direction for major marketing initiatives, campaigns, and launches across channels - Define and evolve scalable design systems, templates, and frameworks that enable speed and consistency across marketing - Partner cl
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