Tech / AI / Software
StaffDataScientist,Marketing
“Staff Data Scientist, Marketing at Reddit. Skills: Marketing Intelligence, Marketing ROI optimization, Media Mix Models (MMM), Multi-Touch Attribution (MTA), Incrementality testing, Causal inference, Econometrics, Python, R, SQL. Lead the strategy and technical execution of Marketing Intelligence efforts. Architect how Reddit measures and optimizes marketing spend”
What You'll Achieve.
Maximize the impact of Reddit’s own marketing investments; Understand what drives users to Reddit and what brings advertisers to our platform; Ensure every dollar spent is an investment in the long-term health of our ecosystem; Quantify the incremental impact of marketing spend; Optimize marketing aimed at both new advertisers and new users; Measure the long-term "halo effect" of brand marketing on organic growth; Translate complex data insights into actionable budget shifts
Industry & Context.
Navigate ambiguity; Build frameworks from the ground up
What They're Looking For.
Must Have
Advanced degree (Master’s or Ph. D. ) in Statistics, Economics, Mathematics, or a related quantitative field, For M. S. holders: 10+ years of industry experience in marketing science, growth data science, or econometrics, For Ph. D. holders: 6+ years of industry experience, Deep understanding of the marketing ecosystem, including hands-on experience with Marketing Mix Modeling (MMM), Incrementality Testing, and Customer Lifetime Value (LTV) prediction, Advanced proficiency in Python or R and SQL, Experience building production-grade data pipelines, Experience using machine learning for predictive modeling (e. g. , churn prediction, lead scoring), Proven track record of influencing C-suite stakeholders and "translating" complex statistical concepts into business strategy, Experience working in fast-paced environments where you must navigate ambiguity and build frameworks from the ground up
Nice to Have
Experience with Bayesian structural time series or causal inference libraries, Previous experience in a high-growth marketplace or social media platform, A passion for the Reddit community and an understanding of our unique "Ads-as-Content" philosophy
What You'll Do.
Lead the strategy and technical execution of Marketing Intelligence efforts
Architect how Reddit measures and optimizes marketing spend
Focus on B2B Marketing (acquiring and retaining advertisers) and B2C Growth (acquiring and engaging new Redditors)
Set the long-term strategic goals for Reddit’s marketing measurement
Define the 2–3 year technical roadmap for marketing measurement
Establish the "North Star" metrics and frameworks that determine how Reddit allocates hundreds of millions in marketing budget
Build and refine Media Mix Models (MMM) and Multi-Touch Attribution (MTA) systems
Design unified frameworks to optimize marketing aimed at both new advertisers and new users
Lead the design of complex "always-on" incrementality testing and geo-holdout experiments
Develop methodologies to measure the long-term "halo effect" of brand marketing on organic growth
Collaborate deeply with Marketing
and Finance to translate complex data insights into actionable budget shifts
Mentor junior scientists and set the technical bar for code quality and statistical rigor across the Marketing organization
How You'll Work.
Team & Collaboration
Collaborate deeply with Marketing, Growth, and Finance to translate complex data insights into actionable budget shifts
Communication Scope
Strategic Communication; Proven track record of influencing C-suite stakeholders; Translating complex statistical concepts into business strategy
Applying for this Staff Data Scientist, Marketing role?
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