Haleon
Consumer Health
SSARTM&SFEManager
Neural analysis suggests this role is
optimal for Mid candidates.
“SSA RTM & SFE Manager at Haleon. Skills: Route to Market, Sales Force Efficiency, Distributor Management, Data Analysis. Execute SSA Route to Market strategy. Understand RTM and SFE needs”
What You'll Achieve.
Increase reach; Increase engagement; Increase recommendations; Grow recommendation; Grow penetration; Drive best return; Drive conditionality; Drive cash flow delivery; Grow distribution; Beat competition; Ensure benchmarking; Ensure consistency
Industry & Context.
Proposing solutions; Generating data; insights; ability to turn insights into action; Develop and improve tools; Generate insights and act for improvement; Analyse retail audit data; Conduct regular analyses of field force productivity; Provide insights on channel efficiency gaps; Provide insights on channel effectiveness gaps
What They're Looking For.
Must Have
Extensive knowledge of indirect commercial negotiations, agile P&L understanding, ability to work on complex data sets, proposing solutions, Generating data, insights, ability to turn insights into action, Proven stakeholder influencing and management capabilities
Nice to Have
Knowledge of SSA consumer and distributor landscape, Understanding of Healthcare and Medicines landscape and regulations, Proven adaptability to diverse settings, roles and ways of working
What You'll Do.
Execute SSA Route to Market strategy
Understand RTM and SFE needs
Implement required changes
Scale up best practices
Leverage insights for efficient product pathway
and focus areas for reps
Ensure key KPIs across perfect store ambition
Drive expert field force effectiveness
Build a high-performing team
Develop and improve tools and processes
Generate insights and act for improvement
Define best route to market models
Enable new market entries
Create advantaged Route to market
Focus on salesforce effectiveness
Focus on distributor management
Focus on advantaged trade terms
Focus on commercial plans
Focus on demand forecasting
Increase coverage and distribution
Implement distributor operational effectiveness
and embed distributor management framework
Develop insights capability with distributors
Leverage data in driving commercial outcomes
Propose and implement financial models
Propose and implement investment models
Identify capability needs
Improve customer and distributor management capability
Connect market needs with enterprise capabilities
Deliver consumer outcomes at pace
Gather insights on market trading terms
Analyse retail audit data
Implement tactical plans
Implement strategic plans
and optimization of SFE KPIs
Manage Multichannel Activation Analytics
Track performance and program implementation
Utilize SSA Pulse Power BI dashboard
Monitor impact and productivity
Track Sales Incentive Plan performance
Oversee Multichannel activations
Monitor impact of SFE initiatives
Ensure benchmarking and consistency
Conduct regular analyses of field force productivity
Provide insights on channel efficiency gaps
Provide insights on channel effectiveness gaps
Implement corrective actions
Facilitate implementation of SFE system enhancements
Aid LOCs on processes
Lead field force community of practice
Foster identification and sharing of best practices
Promote synergies between LOCs
How You'll Work.
Team & Collaboration
Work directly with clusters and markets; Collaborate with finance and sales teams; Work with the extended team; Work with multiple stakeholders; Collaborate with the Location (LOC) Field Force Manager; Collaborate with the LOC ComEx lead; Partner with the BU Data Analytics manager; Partner with LOCs; Coordinate with Category & Channel GTM leads; Collaborate with LOCs to implement corrective actions; Aid LOCs on processes; Promote synergies between LOCs
Communication Scope
Proven stakeholder influencing and management capabilities
Process & Methodology
Implement required changes, Accelerate changes, Implement tactical plans, Implement strategic plans, Implement distributor operational effectiveness, Facilitate the implementation of any enhancements
Full Job Description
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. **About the role** As a **Route to Market (RTM) and Sales Force Efficiency (SFE) Lead SSA** , you will execute SSA Route to Market strategy across the region. You will work directly with clusters and markets to understand the Route to Market and Sales Force Efficiency specific needs and implement the required changes with them. You will scale up the best practice and learnings and accelerate changes where needed. With insights routed in deep customer, channel and distributor understanding, you will leverage insights to enrich the most efficient pathway of Haleon products to the hands of the consumer. Alongside this, the role will drive the capability, tools and focus areas of our reps and sales managers, to increase reach, engagement, and recommendations of our brands through a multichannel strategy. They will be required to ensure that the key KPIs across our perfect store ambition of MSL, SOS, POG, Promo, POSM, CARD, Positioning, Brand Blocking and Availability This role is expected to drive expert field force effectiveness in the respective locations, supported by a robust Segmentation & Targe
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