Haleon

Consumer Health

SSARTM&SFEManager

nairobi, nairobi county, kenya FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“SSA RTM & SFE Manager at Haleon. Skills: Route to Market, Sales Force Efficiency, Distributor Management, Data Analysis. Execute SSA Route to Market strategy. Understand RTM and SFE needs”

What You'll Achieve.

Increase reach; Increase engagement; Increase recommendations; Grow recommendation; Grow penetration; Drive best return; Drive conditionality; Drive cash flow delivery; Grow distribution; Beat competition; Ensure benchmarking; Ensure consistency

Industry & Context.

Consumer Health
Problems you'll solve

Proposing solutions; Generating data; insights; ability to turn insights into action; Develop and improve tools; Generate insights and act for improvement; Analyse retail audit data; Conduct regular analyses of field force productivity; Provide insights on channel efficiency gaps; Provide insights on channel effectiveness gaps

What They're Looking For.

Must Have

Extensive knowledge of indirect commercial negotiations, agile P&L understanding, ability to work on complex data sets, proposing solutions, Generating data, insights, ability to turn insights into action, Proven stakeholder influencing and management capabilities

Nice to Have

Knowledge of SSA consumer and distributor landscape, Understanding of Healthcare and Medicines landscape and regulations, Proven adaptability to diverse settings, roles and ways of working

What You'll Do.

Execute SSA Route to Market strategy

Understand RTM and SFE needs

Implement required changes

Scale up best practices

Leverage insights for efficient product pathway

and focus areas for reps

Ensure key KPIs across perfect store ambition

Drive expert field force effectiveness

Build a high-performing team

Develop and improve tools and processes

Generate insights and act for improvement

Define best route to market models

Enable new market entries

Create advantaged Route to market

Focus on salesforce effectiveness

Focus on distributor management

Focus on advantaged trade terms

Focus on commercial plans

Focus on demand forecasting

Increase coverage and distribution

Implement distributor operational effectiveness

and embed distributor management framework

Develop insights capability with distributors

Leverage data in driving commercial outcomes

Propose and implement financial models

Propose and implement investment models

Identify capability needs

Improve customer and distributor management capability

Connect market needs with enterprise capabilities

Deliver consumer outcomes at pace

Gather insights on market trading terms

Analyse retail audit data

Implement tactical plans

Implement strategic plans

and optimization of SFE KPIs

Manage Multichannel Activation Analytics

Track performance and program implementation

Utilize SSA Pulse Power BI dashboard

Monitor impact and productivity

Track Sales Incentive Plan performance

Oversee Multichannel activations

Monitor impact of SFE initiatives

Ensure benchmarking and consistency

Conduct regular analyses of field force productivity

Provide insights on channel efficiency gaps

Provide insights on channel effectiveness gaps

Implement corrective actions

Facilitate implementation of SFE system enhancements

Aid LOCs on processes

Lead field force community of practice

Foster identification and sharing of best practices

Promote synergies between LOCs

How You'll Work.

Team & Collaboration

Work directly with clusters and markets; Collaborate with finance and sales teams; Work with the extended team; Work with multiple stakeholders; Collaborate with the Location (LOC) Field Force Manager; Collaborate with the LOC ComEx lead; Partner with the BU Data Analytics manager; Partner with LOCs; Coordinate with Category & Channel GTM leads; Collaborate with LOCs to implement corrective actions; Aid LOCs on processes; Promote synergies between LOCs

Communication Scope

Proven stakeholder influencing and management capabilities

Process & Methodology

Implement required changes, Accelerate changes, Implement tactical plans, Implement strategic plans, Implement distributor operational effectiveness, Facilitate the implementation of any enhancements

Full Job Description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. **About the role** As a **Route to Market (RTM) and Sales Force Efficiency (SFE) Lead SSA** , you will execute SSA Route to Market strategy across the region. You will work directly with clusters and markets to understand the Route to Market and Sales Force Efficiency specific needs and implement the required changes with them. You will scale up the best practice and learnings and accelerate changes where needed. With insights routed in deep customer, channel and distributor understanding, you will leverage insights to enrich the most efficient pathway of Haleon products to the hands of the consumer. Alongside this, the role will drive the capability, tools and focus areas of our reps and sales managers, to increase reach, engagement, and recommendations of our brands through a multichannel strategy. They will be required to ensure that the key KPIs across our perfect store ambition of MSL, SOS, POG, Promo, POSM, CARD, Positioning, Brand Blocking and Availability This role is expected to drive expert field force effectiveness in the respective locations, supported by a robust Segmentation & Targe

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