Match Group
Marketing Technology
Sr.TechnicalProgramManager,MarketingTechnology
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“Sr. Technical Program Manager, Marketing Technology at Match Group. Skills: Marketing technology, Technical program management, Attribution, Analytics. Lead end-to-end delivery of marketing technology initiatives. Translate marketing and business needs into implementation plans”
What You'll Achieve.
Ensure correctness of implementation; Improve measurement quality; Improve data governance; Improve data consistency; Make marketing technology systems scalable; Make marketing technology systems observable; Make marketing technology systems reliable
Industry & Context.
Troubleshooting; Debugging tracking; Debugging attribution; Debugging measurement; Investigate issues; Evaluate outcomes; Validate implementations; Root cause analysis
What They're Looking For.
Must Have
5+ years of experience in marketing technology, 5+ years in technical program management, 5+ years in marketing operations, 5+ years in analytics engineering, 5+ years in solutions engineering, Understand mobile and web attribution systems, Hands-on experience with AppsFlyer, Hands-on experience with Google Tag Manager, Hands-on experience with Meta, Hands-on experience with Google Ads, Hands-on experience with TikTok, Hands-on experience with Adjust, Hands-on experience with Branch, Work directly with engineers, Read technical implementation details, Investigate issues independently, Comfortable debugging tracking problems, Comfortable debugging attribution problems, Comfortable debugging measurement problems, Turn ambiguous business needs into clear requirements, Turn ambiguous business needs into execution plans, Turn ambiguous business needs into operational workflows, Organized to drive complex programs, Technical enough to know details matter, Comfortable operating in fast-moving environments, Comfortable with shifting priorities, Comfortable with imperfect documentation
Nice to Have
Server-side tagging experience, SQL experience, API experience, Mobile app event instrumentation experience, Deep linking experience, MMP integrations experience, Marketing data pipelines experience, AI tooling familiarity, Internal automation familiarity, AI-assisted investigation familiarity, Experience supporting large-scale paid marketing ecosystems, Exposure to cloud infrastructure, Exposure to data warehouses, Exposure to event-driven architectures, Exposure to observability tools, Experience with dating businesses, Experience with subscription businesses, Experience with mobile app businesses, Experience with performance marketing businesses
What You'll Do.
Lead end-to-end delivery of marketing technology initiatives
Translate marketing and business needs into implementation plans
Translate marketing and business needs into technical requirements
Translate marketing and business needs into workflows
Translate marketing and business needs into rollout plans
Partner with Marketing teams
Partner with Product teams
Partner with Engineering teams
Partner with Analytics teams
Partner with vendor teams
Drive execution tracking
Drive QA coordination
Drive launch readiness
Drive stakeholder communication
Make MarTech projects easier to scope
Make MarTech projects easier to ship
Make MarTech projects easier to support
Perform troubleshooting
Evaluate outcomes post launch
Support mobile and web attribution implementations
Troubleshoot mobile and web attribution implementations
Investigate issues across SDK implementations
Investigate issues across server-to-server integrations
Investigate issues across event pipelines
Investigate issues across deep linking
Investigate issues across consent flows
Investigate issues across conversion discrepancies
Investigate issues across attribution gaps
Validate tracking implementations across iOS
Validate tracking implementations across Android
Validate tracking implementations across web
Validate tracking implementations across backend systems
Partner with Analytics teams to improve measurement quality
Partner with Data teams to improve measurement quality
Partner with Analytics teams to improve data governance
Partner with Data teams to improve data governance
Partner with Analytics teams to improve data consistency
Partner with Data teams to improve data consistency
Ensure marketing teams can trust data
Ensure analytics teams can trust data
Support marketing technology infrastructure
Improve marketing technology infrastructure
Build implementation standards
Build troubleshooting playbooks
Use AI tools to improve investigation workflows
Use automation to improve investigation workflows
Reduce manual operational overhead
Speed up technical troubleshooting
Identify opportunities for better monitoring
Identify opportunities for internal tooling
Identify opportunities for more resilient MarTech operations
Make marketing technology systems scalable
Make marketing technology systems observable
Make marketing technology systems reliable
How You'll Work.
Team & Collaboration
Marketing teams; Product teams; Engineering teams; Analytics teams; Vendor teams; Cross-functional programs
Communication Scope
Stakeholder communication
Process & Methodology
End-to-end delivery, Implementation plans, Technical requirements, Workflows, Rollout plans, Prioritization, Execution tracking, QA coordination, Launch readiness, Stakeholder communication, Scoping, Shipping, Support, Complex programs
Full Job Description
## Description Marketing technology only works when the systems behind it are reliable, observable, and built to scale. As marketing becomes more data-driven, more automated, and more AI-enabled, we need someone who can move between technical details, cross-functional execution, and operational improvement without losing momentum. The Sr. Technical Program Manager, Marketing Technology sits at the intersection of marketing systems, attribution, analytics, implementation quality, and AI-enabled workflows. You'll help own how we deliver MarTech initiatives across mobile, web, vendor integrations, and measurement systems — and you'll be hands-on enough to investigate when tracking, attribution, or data flows are not behaving as expected. This is not a coordination-only TPM role. You'll translate business needs into clear plans, align teams around execution, debug implementation issues, and help build a more scalable, reliable marketing technology ecosystem. This role is a part of the Paid Media & Growth team, alongside Marketing Analytics and Marketing Engineering, providing marketing solutions for the Match Group portfolio of brands. Know where you belong. Match Group is a leading provider of dating services across the globe. Our portfolio includes Tinder, Match, Hinge, PlentyOfFish, The League, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our platforms - it’s the foundation of every team we hire. ## How You'll Make an Impact Program & Technical Ownership Lead end-to-end delivery of marketing technology initiatives across mobile, web, attribution, analytics, and data systems Translate marketing and business needs into clear implementation plans, technical requirements, workflows, and rollout plans Partner with Marketing, Product, Engineering, Analytics, and vendor teams to keep complex MarTech work moving Drive prioritization, execution tracking, QA coordination, launch readiness, and st
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