Manulife
Financial Services
Sr.TechnicalAnalyst,MarTech
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“Sr. Technical Analyst, MarTech at Manulife. Skills: digital analytics tools, Adobe Marketing technology integration, tagging, analytics, Adobe Launch, Adobe Analytics, Adobe Experience Platform (AEP). Support the implementation, configuration, and continuous maintenance of digital analytics tools and Adobe Marketing technologies. Collaborate with digital channel owners to ensure proper tagging of marketing technologies and tracking of key user interactions”
What You'll Achieve.
drive efficiencies across the organization; set best practices for all business units; deliver best-in-class tagging solution guidance, data integration, and digital analytics governance; ensure that the most relevant variables may be easily extracted; ensure data accuracy, consistency, and integrity; support business reporting needs
Industry & Context.
critical thinking; troubleshoot, validate, and optimize tagging and analytics implementations
What They're Looking For.
Must Have
5+ years of experience in Tagging, Analytics, AEM implementation, Tag management or related practices, Proficiency in JavaScript, HTML, and CSS for custom tagging, debugging, and analytics logic., Hands-on experience with Adobe Launch (Tag Management System) and deep knowledge of implementing comprehensive tagging architectures., Expertise in data layer design, standardized tagging methodologies, and guiding IT teams on architectural decisions that support scalable analytics., Practical experience with Adobe Target, including A testing workflows and personalization tagging., Experience working with Adobe Web SDK and Adobe Mobile SDK for analytics and personalization tracking., Solid understanding of Customer Data Platforms (CDP), especially Adobe Experience Platform (AEP) and its data collection practices., Ability to build, maintain, and optimize Adobe Analytics reports and dashboards to support business reporting needs., Capability to troubleshoot, validate, and optimize tagging and analytics implementations to ensure data accuracy and integrity., Experience in production environments involving analytics technology, digital measurement, and tagging strategies., Proven ability to collaborate with digital marketing, optimization, IT teams, and external partners to deliver tagging guidance and uphold analytics governance., Experience contributing to continuous web property development initiatives with IT and ensuring alignment with analytics requirements., Interpersonal skills, communication abilities, critical thinking, and time-management capabilities.
Nice to Have
AEM implementation
What You'll Do.
Support the implementation
and continuous maintenance of digital analytics tools and Adobe Marketing technologies
Collaborate with digital channel owners to ensure proper tagging of marketing technologies and tracking of key user interactions
Partner with IT teams throughout development cycles to define analytics requirements
and support continuous enhancements
Establish and maintain standardized tagging methodologies
data layer specifications
and enterprise analytics best practices.
Drive operational efficiency by streamlining analytics implementation processes
Stay at the forefront of digital analytics implementation trends
proactively exploring opportunities to enhance data collection
and activation capabilities.
Provide expert guidance on tagging solutions
data integration models
and digital analytics governance frameworks.
Ensure tagging architecture informs IT‑led platform decisions and supports seamless data extraction
and optimize tagging and analytics implementations
Support OneTrust compliance requirements
including cookie consent integrations
privacy‑based conditional firing logic
and ensuring analytics and MarTech solutions comply with global data privacy standards.
Contribute to AI optimization
helping ensure digital experiences are properly instrumented for analytics
training data capture
and performance insights.
Develop and maintain documentation including tagging requirements
analytics implementation guides
and data governance standards.
How You'll Work.
Team & Collaboration
Collaborate with digital channel owners; Partner with IT teams; Work cross‑functionally with Digital Marketing, CDP Activation, SEO, Demand Generation, Optimization, and Measurement & Insights; Collaborate with various stakeholders from digital marketing, optimization, IT, and external providers; guiding IT teams on architectural decisions
Communication Scope
communication abilities
Full Job Description
The MarTech Sr. Technical Analyst is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife US segment. You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties. The Sr. Technical Analyst will drive efficiencies across the organization and set best practices for all business units. They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities. A successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a strong understanding of digital measurement. The Sr. Technical Analyst will work collaboratively with various stakeholders from digital marketing, optimization, IT, and external providers to deliver best-in-class tagging solution guidance, data integration, and digital analytics governance. You will devise the standardized tagging methodology that will drive the IT-led architectural decisions required to support the platform and will oversee its implementation to ensure that the most relevant variables may be easily extracted using digital analytics and marketing technology systems. **Position Responsibilities:** * Support the implementation, configuration, and continuous maintenance of digital analytics tools and Adobe Marketing technologies across Manulife businesses. * Collaborate with digital channel owners to ensure proper tagging of marketing technologies and tracking of key user interactions across web and mobile app properties. * Partner with IT teams throughout development cycles to define analytics requirements, validate deployments, and support continuous enhancements aligned with measurement and MarTech needs
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