Viral Nation Inc.
marketing
Sr.Strategist,PerformanceMarketing
“Sr. Strategist, Performance Marketing at Viral Nation Inc.. Skills: performance marketing, paid media strategy, social platforms, emerging commerce solutions, TikTok Shop, client advisory, optimization frameworks, platform expertise. Lead the end-to-end development of sophisticated paid media strategies across upper and lower funnel objectives, with a focus on scalability and long-term growth.. Own strategic planning for high-priority and high-budget accounts, ensuring alignment with broader bus”
What You'll Achieve.
drive impact at scale; scale the world’s fastest-growing digital brands; continuously exceed our goals; keep raising the bar!; scalability and long-term growth; alignment with broader business and marketing objectives; performance efficiency and scale
Industry & Context.
strategic judgment; strategic thinking balanced with hands-on understanding of execution and optimization.; Highly analytical, with the ability to interpret data across platforms and measurement tools to inform decision-making.
Comfortable working across multiple time zones
What They're Looking For.
Must Have
4–6+ years of professional experience in paid media strategy and/or execution, with demonstrated ownership of large-scale or complex accounts., Deep expertise across paid social platforms including Meta, TikTok, Instagram, YouTube, LinkedIn, and emerging formats., understanding of TikTok Shop, social commerce, and performance-driven creator ecosystems., Experience with Paid Search and Programmatic advertising, with the ability to integrate these channels into holistic performance strategies., Proven ability to develop, lead, and execute high-impact performance marketing strategies tied to broader business outcomes., Exceptional presentation and communication confident leading senior-level client conversations and managing stakeholder expectations., strategic thinking balanced with hands-on understanding of execution and optimization., Highly analytical, with the ability to interpret data across platforms and measurement tools to inform decision-making., Experience contributing to or leading agency-wide best practices, frameworks, or thought leadership., Comfortable working across multiple time zones and managing competing priorities in a fast-paced environment., Proficiency with ad management platforms, reporting tools, and performance analytics., University degree or college diploma in marketing, business, communications, or a related field, or equivalent professional experience., Proven experience growing brands through paid media, with an emphasis on performance efficiency and scale.
What You'll Do.
Lead the end-to-end development of sophisticated paid media strategies across upper and lower funnel objectives
with a focus on scalability and long-term growth.
Own strategic planning for high-priority and high-budget accounts
ensuring alignment with broader business and marketing objectives.
Drive advanced platform strategy across Meta
TikTok (including TikTok Shop)
and other emerging performance channels.
Serve as a senior strategic voice in client relationships—leading high-level discussions
proactively identifying opportunities
confident recommendations.
Translate complex performance data into actionable insights
and client-ready documentation.
Conduct and oversee qualitative and quantitative research to inform media strategy
and platform approach.
Partner closely with media buyers
and external partners to ensure strategic intent is carried through execution
including budget allocation
and optimization frameworks.
Guide and review campaign structures
and measurement approaches
ensuring best practices are consistently applied.
Oversee budget management across accounts
identifying efficiencies
scaling opportunities
Contribute to and lead the development of Paid Media Playbooks
and best-in-class protocols.
Identify gaps and opportunities in existing and prospective paid media plans
particularly around commerce
creator-led performance
and platform innovation.
Support and lead new business efforts
including pitch strategy
and client presentations.
Act as a mentor and strategic resource to junior strategists
helping elevate the team’s overall strategic output.
How You'll Work.
Team & Collaboration
partner closely with media buyers and account leadership; Partner closely with media buyers, account teams, and external partners; help shape best practices across the broader performance team; Act as a mentor and strategic resource to junior strategists, helping elevate the team’s overall strategic output.
Communication Scope
Exceptional presentation and communication confident leading senior-level client conversations and managing stakeholder expectations.; delivering clear, confident recommendations.
Process & Methodology
Own strategic direction across accounts, guide optimization frameworks, Oversee budget management across accounts, managing competing priorities
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