Renesas Electronics

Semiconductor

SrStaffEngineer,ProductMarketing(SegmentMarketing)

₹35–55L ~AI est. Bengaluru, Karnataka, India FULL TIME
The Brief

“Sr Staff Engineer, Product Marketing (Segment Marketing) at Renesas Electronics. Skills: Segment strategy, Market leadership, GTM execution. Define segment strategy. Own TAM / SAM / SOM sizing”

What You'll Achieve.

Segment revenue growth; Design-win funnel (YoY); Segment BWIN; Number of strategic design-ins; Quality of strategic design-ins; Market share improvement; GTM execution effectiveness; Sales enablement adoption; Customer satisfaction; Strategic account engagement quality

Industry & Context.

Semiconductor

What They're Looking For.

Must Have

TAM / SAM / SOM sizing, Growth forecasting, Customer understanding across OEMs, Tier-1s, and startups, Identify design-in decision drivers, Define segment-specific value propositions, Enable price–performance selling, Enable solution-based selling, Drive India GTM plans, Define target accounts, Define focus customers, Define design-win strategy, Enable sales with segment playbooks, Enable sales with battle cards, Enable sales with pitch decks, Enable sales with training

What You'll Do.

Define segment strategy

Own TAM / SAM / SOM sizing

Own growth forecasting

Develop customer understanding

Identify design-in decision drivers

Define segment-specific value propositions

Enable price–performance selling

Enable solution-based selling

Drive India GTM plans

Define target accounts

Define focus customers

Define design-win strategy

Enable sales with playbooks

Enable sales with battle cards

Enable sales with pitch decks

Enable sales with training

How You'll Work.

Team & Collaboration

Work closely with regional sales

Communication Scope

Value propositions; Pitch decks

Free ATS check

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