Sr.SoftwareDevelopmentEngineer,AmazonBrandStores

The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Amazon's shopping experience is designed for shoppers who exactly know what they want. However, not all shopping journeys fit that mold - people shop to explore, discover, refine their tastes or just have fun. Today, Amazon does little to service this type of shopping behavior. We want to address this gap by introducing a new way to shop on Amazon - one that services the less utilitarian aspects of shopping by encouraging shoppers to explore and discover new brands and products by browsing branded content, enabling brands to share their story and connect with shoppers, while also building brand loyalty. As we create new, complementary shopping experiences, shoppers will be able to choose between buying and exploratory shopping, and seamlessly transition between the two. Our experiences power billions of brand impressions. This year, we're building capabilities that enable brands to personalize their shopping experiences for different customer segments and optimize those experiences using machine learning. We're launching a platform where brands can define their own shopper segments—based on how customer