Niche
school search
Sr.SocialMediaManager
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“Sr. Social Media Manager at Niche. Skills: social media strategy, content creation, community management. Own Niche's organic social strategy. Develop platform-specific approaches”
What You'll Achieve.
grow our brand; move our business forward; increase speed, quality, and impact
Industry & Context.
analytical instincts; read performance data; identify what matters; make a clear case for what to do next
willingness to travel minimally (roughly 2–3 times per year), legally authorized to work in the United States without sponsorship now or in the future, hiring in states where we currently have employees, All interviews are being held remotely
What They're Looking For.
Must Have
7–9 years of hands-on social media experience, Full-cycle experience owning content calendars, creator relationships, platform strategy end-to-end, Proven ability to make complex, stressful, and opaque categories feel human, relatable, and worth following, analytical instincts, Sharp copywriting skills, a genuine ear for brand voice and audience nuance, editorial judgment, Comfortable producing content yourself, directing others through briefs and feedback, being on camera or directing creators, Clear communicator who can explain the "why" behind decisions, Experience representing a brand at industry events, creating onsite content, willingness to travel minimally (roughly 2–3 times per year)
Nice to Have
experience in education or working with students, families, or academic communities
What You'll Do.
Own Niche's organic social strategy
Develop platform-specific approaches
Move our business forward
Define and lead ambassador strategies
Define and lead influencer strategies
Define and lead community strategies
Monitor emerging channels
Monitor audience behaviors
Monitor new platform features
Monitor algorithm changes
Make proactive recommendations
Lead content ideation
Lead content production
Deliver high-quality content
Deliver on-brand content
Deliver culturally relevant content
Surface community insights
Pitch fresh content ideas
Translate trends into insights
Drive biweekly content planning
Develop SOPs for content creation
Develop SOPs for publishing
Develop SOPs for testing
Develop SOPs for community engagement
Run structured test-and-learn pilots
Own performance tracking for organic social
Surface what's working
Surface what's not working
Bring clear recommendations
Stay current on AI tools
Stay current on LLM-powered search
Lead experimentation with new formats
Lead experimentation with new workflows
Lead experimentation with AI approaches
How You'll Work.
Team & Collaboration
Work in close partnership with our Head of Content; Align social with broader content, brand, and business goals; Ensure social is integrated into campaigns; Ensure social is integrated into product launches; Ensure social is integrated into partner building strategies; Ensure social is integrated into key company moments; Work with internal teams; Work with external creators; Translate trends and signals into usable insights for broader brand and marketing efforts; Drive the biweekly content planning cycle across Lifecycle, B2B, and Comms/Content teams; Explain the "why" behind decisions to teammates and stakeholders
Communication Scope
Clear communicator
Process & Methodology
Manage contracts, Manage budgets
Full Job Description
About Niche Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply. Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally. About The Role From where to live to where to learn, Niche helps millions of students and families make some of life’s biggest decisions. Social is one of the most direct ways we build trust, show up in culture, and stay relevant to those audiences. This role is responsible for doing so exceptionally well. As our Senior Social Media Manager, you'll lead organic social strategy across our B2C channels (Instagram, TikTok, Facebook, and more) and B2B presence on LinkedIn, with an eye on wherever attention is shifting next. You'll work in close partnership with our Head of Content to set direction, and you'll have the creative and strategic latitude to build something worth following. What You Will Do Strategy & Ownership: Own Niche's organic social strategy across B2C and B2B channels, developing and implementing platform-specific approaches that grow our brand and move our business forward Partner with the Head of Content to align social with broader content, brand, and business goals to ensure social is integrated into campaigns, product launches, partner building strategies, and key company moments Define and lead our ambassador, influencer, and community strategies: identifying the right partners, managing contracts, budgets, and briefs, and building ongoing connections with key audiences across platforms Monitor emerging
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