Company
FMCG, healthcare, or nutrition
Sr.SFEManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Sr. SFE Manager. Skills: Sales force effectiveness, Sales performance management, Data-driven insights, Stakeholder management, Team leadership. Driving sales force effectiveness across Mainland China and Hong Kong Retail business including CBEC. Acting as a strategic business partner to Commercial teams”
What You'll Achieve.
Drive business performance; Enhance execution excellence; Continuous performance improvement; Improve sales productivity; Improve clarity, efficiency, and business relevance of reporting structures
Industry & Context.
Data-driven insights; Identify risks and opportunities; Convert insights into actionable plans
What They're Looking For.
Must Have
8+ years of experience in SFE, Sales Operations, Commercial Excellence, or Business Analytics, Bachelor’s degree or above in Business, Analytics, Economics, or a related field, Solid experience in sales performance management, including target setting, incentive design, and process optimization, Excellent stakeholder management and communication skills, with the ability to influence senior leaders, Advanced proficiency in Excel and experience with BI tools (e.g. , Power BI, Tableau)
Nice to Have
Prior experience in FMCG, healthcare, or nutrition industry, Exposure to both Mainland China and Hong Kong markets, Experience in retail/trade channels or key account management support, Familiarity with SFE tools and commercial data ecosystems, Fluent in English and Cantonese is a plus
What You'll Do.
Driving sales force effectiveness across Mainland China and Hong Kong Retail business including CBEC, Acting as a strategic business partner to Commercial teams, Delivering data-driven insights, Optimizing sales processes, Enhancing execution excellence, Driving continuous improvement of core SFE pillars, including target setting, incentive design, and territory alignment, Optimizing sales processes, reporting frameworks, and overall operational efficiency, Supporting the deployment and enhancement of digital tools (e.
, Trade SFA, BI platforms) to improve sales productivity, Leading the design and delivery of sales performance tracking tools (e.
, KPIs, dashboards, scorecards), Conducting in-depth analysis on sales performance, channel dynamics, and product trends to identify risks and opportunities and convert insights into actionable plans, Streamlining reporting structures to improve clarity, efficiency, and business relevance.
How You'll Work.
Team & Collaboration
Act as a trusted partner to sales and commercial leadership; Lead, coach, and develop a team of 2 SFE professionals; Build analytical, business insights, and stakeholder management capabilities within the team; Internal: Sales and marketing, Finance team, mainland and HK, Sr. SFE Mgr. across other divisions; External: SFE peers in multinational companies, Consultants and external data providers
Communication Scope
Excellent stakeholder management and communication skills; Ability to influence senior leaders
Full Job Description
## **JOB DESCRIPTION:** ## Position Summary: The Senior SFE Manager is responsible for driving sales force effectiveness across Mainland China and Hong Kong Retail business including CBEC. This role acts as a strategic business partner to Commercial teams by delivering data-driven insights, optimizing sales processes, and enhancing execution excellence. The role also includes leadership responsibility for coaching a team of two SFE professionals and treat as key talent pipeline for SFE head. ## **Key Responsibilities:** **Strategic Business Partnering** * Act as a trusted partner to sales and commercial leadership to drive business performance and execution excellence * Translate business strategies into actionable SFE frameworks and initiatives * Deliver proactive, data-driven insights to support decision-making and continuous performance improvement **Sales Force Effectiveness and Operational Excellence** * Drive continuous improvement of core SFE pillars, including target setting, incentive design, and territory alignment * Optimize sales processes, reporting frameworks, and overall operational efficiency * Support the deployment and enhancement of digital tools (e.g., Trade SFA, BI platforms) to improve sales productivity **Sales Performance & Analytics** * Lead the design and delivery of sales performance tracking tools (e.g., KPIs, dashboards, scorecards) * Conduct in-depth analysis on sales performance, channel dynamics, and product trends to identify risks and opportunities and convert insights into actionable plans * Streamline reporting structures to improve clarity, efficiency, and business relevance **Team Leadership** * Lead, coach, and develop a team of 2 SFE professionals * ### Build strong analytical, business insights, and stakeholder management capabilities within the team ## **Requirements:** **Qualifications & Experience** * Bachelor’s degree or above in Business, Analytics, Economics, or a related field * 8+ years of experience in SFE, Sales Ope
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