robusta
Computer Software
Sr.SalesforceMarketingCloud(TechnoFunctional/ExactTarget)
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“Sr. Salesforce Marketing Cloud (Techno Functional/ExactTarget) at robusta. Skills: Salesforce Marketing Cloud, ExactTarget, techno-functional expertise, marketing automation, customer engagement, journey design, AMPscript, SQL. Lead the end-to-end delivery, administration, and optimization of Salesforce Marketing Cloud solutions. Design personalized customer engagement journeys”
What You'll Achieve.
optimize customer communications; optimize campaign performance; Ensure data quality, governance, and compliance with marketing standards; Analyze campaign performance metrics and recommend optimization strategies
Industry & Context.
Excellent problem-solving skills; Troubleshoot technical issues
What They're Looking For.
Must Have
Bachelor’s degree in Computer Science, Information Systems, Marketing, or related field, 5+ years of hands-on experience with Salesforce Marketing Cloud / ExactTarget, techno-functional expertise in marketing automation platforms, Proven experience with: Journey Builder Automation Studio Contact Builder Email Studio SQL AMPscript API integrations, Experience with Salesforce CRM integrations and customer data management, understanding of customer lifecycle marketing and campaign execution
What You'll Do.
Lead the end-to-end delivery
and optimization of Salesforce Marketing Cloud solutions
Design personalized customer engagement journeys
Manage platform integrations
Deliver scalable omnichannel marketing solutions
Gather and analyze business requirements for marketing automation and customer engagement initiatives
Translate business needs into scalable Salesforce Marketing Cloud solutions
Lead campaign planning
customer journey design
and personalization strategies
Configure and manage Salesforce Marketing Cloud / ExactTarget modules
Develop dynamic and personalized communications
Build and maintain automations
and reusable templates
Troubleshoot technical issues and optimize campaign performance
Integrate Salesforce Marketing Cloud with Salesforce CRM
and third-party applications
Manage subscriber data
and audience targeting
Support data migration
and compliance with marketing standards
Execute and monitor email and multi-channel marketing campaigns
Perform QA testing and validate campaign accuracy before deployment
Analyze campaign performance metrics and recommend optimization strategies
Support A/B testing and reporting activities
How You'll Work.
Team & Collaboration
Enable seamless collaboration between business stakeholders and technical teams; Collaborate with marketing, CRM, analytics, and business teams to optimize customer communications; Serve as the bridge between technical and business teams; Mentor junior team members and support knowledge sharing; Participate in architecture discussions and solution recommendations
Communication Scope
stakeholder communication skills
Full Job Description
Robusta Technology Group (RTG) is a key driver of digital transformation by providing a holistic tech ecosystem. RTG works with its local and international partners to help build digital customer experiences, establish engineering hubs and build ventures across multiple industries and domains. In this pursuit, RTG serves as a catalyst for impact and growth through events, spaces and content focused on creating impact and growth across the different interactions. Octopus is proud to be part of the Robusta Technology Group (RTG), a leading tech consultancy group. With a decade of experience and a successful track record of delivering over 300 projects across Europe, the Middle East, and North America, RTG has established itself as a preferred employer in the Egyptian market. Octopus and Robusta are building a bridge between Europe and Africa, creating tailored hub solutions to connect companies with top talent across the globe. **Job Overview** We are looking for an experienced Salesforce Marketing Cloud Senior (Techno Functional – ExactTarget) professional to lead the end-to-end delivery, administration, and optimization of Salesforce Marketing Cloud solutions with strong expertise in the legacy ExactTarget platform and modern SFMC capabilities. The ideal candidate combines strong technical development skills with functional marketing automation expertise, enabling seamless collaboration between business stakeholders and technical teams. This role involves designing personalized customer engagement journeys, managing platform integrations, and delivering scalable omnichannel marketing solutions. **Role Responsibilities** ### Functional Responsibilities * Gather and analyze business requirements for marketing automation and customer engagement initiatives. * Translate business needs into scalable Salesforce Marketing Cloud solutions. * Lead campaign planning, customer journey design, segmentation, and personalization strategies. * Collaborate with marketing, CRM, anal
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