Steer
Automotive SaaS
Sr.SalesManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Sr. Sales Manager at Steer. Skills: Sales management, Revenue generation, Team development. Hire BDR and AE talent. Onboard BDR and AE talent”
What You'll Achieve.
Add rooftops; Grow MRR; Rep success
Industry & Context.
Build process where none exists
3 days per week in office
What They're Looking For.
Must Have
3–5+ years B2B SaaS sales, 2+ years sales management, Manage BDRs or AEs, Player-coach mentality, Data-driven coaching approach, Comfort with ambiguity
Nice to Have
Experience in automotive vertical, Experience in SMB vertical, Experience in blue-collar verticals, Promoting BDRs into closing roles, High-velocity sales motions, Short-cycle sales motions
What You'll Do.
Hire BDR and AE talent
Onboard BDR and AE talent
Develop BDR and AE talent
Build culture of accountability
Build culture of learning
Build culture of high performance
Track rep progression
Create paths from BDR to AE
Use activity metrics for coaching
Use conversion rates for coaching
Use pipeline data for coaching
Pinpoint rep improvement areas
Run live coaching sessions
Partner with BDRs on prospecting
Partner with BDRs on handoffs
Partner with AEs on demo execution
Partner with AEs on close rates
Connect top-of-funnel activity to revenue
Create Sales Playbook
Update Sales Playbook
Cover prospecting in Playbook
Cover cold calling in Playbook
Cover objection handling in Playbook
Cover closing in Playbook
Bring AI into workflow
Use AI for call intelligence
Use AI for outreach personalization
Use AI for pipeline forecasting
Use AI for rep coaching
Align team with company priorities
Deliver accurate forecasts
Deliver performance data
Own monthly pipeline targets
Own quarterly pipeline targets
How You'll Work.
Team & Collaboration
Partner with BDRs; Partner with AEs; Work with Sales Enablement; Work with Marketing; Work with RevOps; Work with Sales Leadership
Communication Scope
Direct feedback; Explain strategies
Full Job Description
Steer offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention. Steer began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. We are always innovating and we are proud to be a leader in the automotive repair industry. In August 2024 Steer acquired AutoOps - the leader in modern, intelligent, and fully integrated scheduling software for auto repair shops. AutoOps allows customers to smoothly schedule through a shop's website and Google Business Profile. About The Role Steer is building one of the fastest-growing GTM engines in automotive SaaS, and we’re looking for a Sr. Sales Manager to lead from the front. This is a high-impact leadership role sitting at the intersection of pipeline generation and revenue conversion — you’ll own both the BDR and AE motion, or come in strong on one side with a genuine hunger to master both. This is a hands-on job. You’ll be listening to calls, coaching in real time, running blitzes, and building a team that wants to get better every day. You know the math of sales, you coach off data, and you’re interested in how AI tools can make your reps sharper and faster. We measure success three ways: rooftops added, MRR grown, and the success of your reps. This role is hybrid, 3 days per week in our Waltham, MA office, and reports to our Head of Sales. You Will: Lead & Develop the Team: Hire, onboard, and develop strong BDR and AE talent. Build a culture of
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