Amazon Web Services, Inc.

Technology

Sr.ProgramManager,EBCContentStrategy,GlobalExecutiveMarketing

$118–160k Seattle, Washington, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Sr. Program Manager, EBC Content Strategy, Global Executive Marketing at Amazon Web Services, Inc.. Skills: Executive storytelling, AI integration, Content strategy, Program management. Define content vision for executives. Align content with customer objectives”

What You'll Achieve.

Transform executive engagement; Modernize content creation; Modernize content scaling; Modernize content delivery; Streamline agenda building; Streamline speaker matching; Streamline content recommendations; Ensure content serves objectives; Ensure briefings reflect strategy; Improve content effectiveness; Enhance AI tools

Industry & Context.

Technology
Problems you'll solve

Translate technical concepts; Address customer challenges; Identify messaging gaps; Improve content effectiveness; Optimize content library; Enhance AI tools

What They're Looking For.

Must Have

8+ years marketing experience, 8+ years executive communications experience, 8+ years product marketing experience, 8+ years sales enablement experience, 8+ years strategic consulting experience, Translate technical concepts into business narratives, Presenting to senior leadership, Influencing senior leadership, Drive results through others

Nice to Have

Experience implementing AI tools, Experience implementing automation tools, Tech industry storytelling experience, Enterprise cloud computing storytelling, Building executive speaker programs, Managing executive speaker programs, Working across multiple geographies, Adapting content for global audiences

What You'll Do.

Define content vision for executives

Align content with customer objectives

Align content with AWS priorities

Lead operational transformation of content

Partner with technology teams

Develop AI tools for streamlining

Build stakeholder partnerships

Make content land with customers

Work with account teams

Work with industry teams

Work with Solutions Architects

Understand customer challenges

Ensure EBC content serves objectives

Work with product marketing

Solicit product roadmaps

Solicit customer success patterns

Solicit positioning for AWS solutions

Ensure briefings reflect strategy

Ensure briefings reflect offerings

Ensure briefings reflect value narratives

Drive bidirectional feedback loops

Gather insights from briefings

Feed insights to product teams

Feed insights to sales teams

Feed insights to marketing teams

Capture executive resonance

Capture executive questions

Capture messaging gaps

Integrate into executive marketing ecosystem

Connect EBC content to other programming

Create unified customer experience

Create coherent customer experience

Establish metrics and analytics

Create feedback loops

Create analytics frameworks

Improve content effectiveness

Enable speakers and field teams

Create presenter guidance

Create enablement materials

Attend briefings to observe

Gather insights from briefings

Iterate rapidly on content improvements

Review content recommendations

Refine narratives to connect capabilities

Collaborate with product teams

Translate technical announcements

Demonstrate customer value

Attend executive briefings

Observe customer resonance

Gather real-time insights

Identify content iteration opportunities

Partner with cross-functional teams

Align content strategy with goals

Analyze briefing feedback data

Analyze customer insights

Optimize modular content library

Connect with regional EBC teams

Move quickly from concept to delivery

Evaluate existing content workflows

Propose new approaches

Pilot AI tool for personalization

Reimagine briefing prep

How You'll Work.

Team & Collaboration

Technology teams; Field teams; Sales teams; Industry teams; Solutions Architects; ABM teams; Product marketing teams; Executive marketing ecosystem; Regional EBC teams; Cross-functional teams

Communication Scope

Executive storytelling; Executive presentations; Business narratives

Process & Methodology

Program management, Content strategy development, Operational transformation, AI tool deployment, Feedback loop implementation, Metrics and analytics development, Workflow evaluation, Content lifecycle management

Full Job Description

Amazon Web Services (AWS) is seeking an experienced leader who lives at the intersection of executive storytelling and AI-driven innovation to transform how we educate and engage executives through our Executive Briefing Center (EBC) content, speakers, and programming. You bring deep experience in crafting compelling narratives for senior audiences — and the vision to modernize how that content is created, scaled, and delivered using AI. You understand that content doesn't exist in isolation—it's part of a broader ecosystem of sales partnerships, product strategy, and market engagement. This is your chance to shape how AWS engages with executives from enterprise, startup, and public sector organizations across six global locations. Your work will directly influence how organizations think about cloud, AI, and digital transformation — and will directly impact AWS's ability to win strategic accounts and accelerate customer success. This role is a unique blend: you're a content expert who can craft compelling executive narratives and a change agent who can harness AI to reimagine how we develop, personalize, and scale that content. You'll modernize how we reach customers through one of our most impactful programs — unlocking new possibilities with technology while preserving the human connection and strategic depth that makes AWS executive briefings so powerful. Key job responsibilities Define the content vision for executive customers at EBCs, with a focus on AI transformation, cloud strategy, and emerging technology trends grounded in practical business application. Ensure content directly aligns with customer objectives and AWS priorities Lead the operational transformation of EBC content creation, curation, speakers, and personalization at scale. Partner with technology teams to develop and deploy AI tools to streamline agenda building, speaker matching, and content recommendations based on account needs, industry, and business priorities Build deep field, sales, a

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