Amazon Web Services, Inc.
Technology
Sr.ProgramManager,EBCContentStrategy,GlobalExecutiveMarketing
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“Sr. Program Manager, EBC Content Strategy, Global Executive Marketing at Amazon Web Services, Inc.. Skills: Executive storytelling, AI integration, Content strategy, Program management. Define content vision for executives. Align content with customer objectives”
What You'll Achieve.
Transform executive engagement; Modernize content creation; Modernize content scaling; Modernize content delivery; Streamline agenda building; Streamline speaker matching; Streamline content recommendations; Ensure content serves objectives; Ensure briefings reflect strategy; Improve content effectiveness; Enhance AI tools
Industry & Context.
Translate technical concepts; Address customer challenges; Identify messaging gaps; Improve content effectiveness; Optimize content library; Enhance AI tools
What They're Looking For.
Must Have
8+ years marketing experience, 8+ years executive communications experience, 8+ years product marketing experience, 8+ years sales enablement experience, 8+ years strategic consulting experience, Translate technical concepts into business narratives, Presenting to senior leadership, Influencing senior leadership, Drive results through others
Nice to Have
Experience implementing AI tools, Experience implementing automation tools, Tech industry storytelling experience, Enterprise cloud computing storytelling, Building executive speaker programs, Managing executive speaker programs, Working across multiple geographies, Adapting content for global audiences
What You'll Do.
Define content vision for executives
Align content with customer objectives
Align content with AWS priorities
Lead operational transformation of content
Partner with technology teams
Develop AI tools for streamlining
Build stakeholder partnerships
Make content land with customers
Work with account teams
Work with industry teams
Work with Solutions Architects
Understand customer challenges
Ensure EBC content serves objectives
Work with product marketing
Solicit product roadmaps
Solicit customer success patterns
Solicit positioning for AWS solutions
Ensure briefings reflect strategy
Ensure briefings reflect offerings
Ensure briefings reflect value narratives
Drive bidirectional feedback loops
Gather insights from briefings
Feed insights to product teams
Feed insights to sales teams
Feed insights to marketing teams
Capture executive resonance
Capture executive questions
Capture messaging gaps
Integrate into executive marketing ecosystem
Connect EBC content to other programming
Create unified customer experience
Create coherent customer experience
Establish metrics and analytics
Create feedback loops
Create analytics frameworks
Improve content effectiveness
Enable speakers and field teams
Create presenter guidance
Create enablement materials
Attend briefings to observe
Gather insights from briefings
Iterate rapidly on content improvements
Review content recommendations
Refine narratives to connect capabilities
Collaborate with product teams
Translate technical announcements
Demonstrate customer value
Attend executive briefings
Observe customer resonance
Gather real-time insights
Identify content iteration opportunities
Partner with cross-functional teams
Align content strategy with goals
Analyze briefing feedback data
Analyze customer insights
Optimize modular content library
Connect with regional EBC teams
Move quickly from concept to delivery
Evaluate existing content workflows
Propose new approaches
Pilot AI tool for personalization
Reimagine briefing prep
How You'll Work.
Team & Collaboration
Technology teams; Field teams; Sales teams; Industry teams; Solutions Architects; ABM teams; Product marketing teams; Executive marketing ecosystem; Regional EBC teams; Cross-functional teams
Communication Scope
Executive storytelling; Executive presentations; Business narratives
Process & Methodology
Program management, Content strategy development, Operational transformation, AI tool deployment, Feedback loop implementation, Metrics and analytics development, Workflow evaluation, Content lifecycle management
Full Job Description
Amazon Web Services (AWS) is seeking an experienced leader who lives at the intersection of executive storytelling and AI-driven innovation to transform how we educate and engage executives through our Executive Briefing Center (EBC) content, speakers, and programming. You bring deep experience in crafting compelling narratives for senior audiences — and the vision to modernize how that content is created, scaled, and delivered using AI. You understand that content doesn't exist in isolation—it's part of a broader ecosystem of sales partnerships, product strategy, and market engagement. This is your chance to shape how AWS engages with executives from enterprise, startup, and public sector organizations across six global locations. Your work will directly influence how organizations think about cloud, AI, and digital transformation — and will directly impact AWS's ability to win strategic accounts and accelerate customer success. This role is a unique blend: you're a content expert who can craft compelling executive narratives and a change agent who can harness AI to reimagine how we develop, personalize, and scale that content. You'll modernize how we reach customers through one of our most impactful programs — unlocking new possibilities with technology while preserving the human connection and strategic depth that makes AWS executive briefings so powerful. Key job responsibilities Define the content vision for executive customers at EBCs, with a focus on AI transformation, cloud strategy, and emerging technology trends grounded in practical business application. Ensure content directly aligns with customer objectives and AWS priorities Lead the operational transformation of EBC content creation, curation, speakers, and personalization at scale. Partner with technology teams to develop and deploy AI tools to streamline agenda building, speaker matching, and content recommendations based on account needs, industry, and business priorities Build deep field, sales, a
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