Hasbro
E-Commerce
Sr.ProgramManager,DTCPlatformPerformance
Neural analysis suggests this role is
optimal for Senior candidates.
“Sr. Program Manager, DTC Platform Performance at Hasbro. Skills: Platform performance, Operating rhythm, Customer insights, Data-driven recommendations. Define platform metrics. Maintain platform metrics”
Industry & Context.
Data-driven approaches
What They're Looking For.
Must Have
6+ years program management, 6+ years business operations, 6+ years analytics-driven roles, Experience owning business metrics, Experience owning performance metrics, Experience owning operating cadences, Experience with WBRs, Experience with MBRs, Business judgment, Ability to connect data to decisions, Ability to connect data to tradeoffs, Experience communicating insights, Experience communicating recommendations, Experience structuring data-driven narratives, Analytical skills, Experience working with large datasets, Experience using SQL, Experience using BI tools, Experience working cross-functionally, Ability to operate in ambiguous environments, Ability to define problems clearly, Ability to structure data-driven approaches
Nice to Have
Experience in Direct-to-Consumer, Experience in digital commerce, Experience with customer segmentation, Experience with lifecycle analysis, Familiarity with experimentation frameworks, Familiarity with performance measurement frameworks, Experience building business mechanisms, Experience scaling business mechanisms, Experience influencing product decisions, Experience influencing business decisions
What You'll Do.
Define platform metrics
Maintain platform metrics
Measure DTC platform health
Measure order quality
Measure customer satisfaction
Align metric definitions
Analyze performance trends
Identify performance drivers
Communicate opportunities
Evaluate customer journey performance
Identify platform improvements
Identify experience improvements
Own Weekly Business Review
Structure WBR discussions
Provide performance visibility
Provide priority visibility
Provide tradeoff visibility
Ensure follow-through
Define customer segmentation
Evolve customer segmentation
Identify key behaviors
Identify key value drivers
Synthesize behavioral data
Synthesize customer feedback
Synthesize support signals
Identify customer friction points
Prioritize friction points
Prioritize opportunities
Turn insights into recommendations
Inform product roadmap
Inform customer experience
Inform operational focus
Partner with Product teams
Partner with Engineering teams
Partner with Analytics teams
Partner with Operations teams
Ensure initiatives have outcomes
Support prioritization
Align teams on success
Align teams on priorities
Align teams on outcomes
Create performance transparency
Create dependency transparency
Create tradeoff transparency
Support accountability
How You'll Work.
Team & Collaboration
Cross-functional teams; Product teams; Engineering teams; Analytics teams; Operations teams; Senior stakeholders
Communication Scope
Data-driven narratives
Process & Methodology
Program management, Roadmap planning, Prioritization
Full Job Description
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. Hasbro’s Direct-to-Consumer (DTC) platform connects fans to our brands through Hasbro Pulse, Dungeons & Dragons Beyond, and future storefronts. We are hiring a Sr. Program Manager, DTC Platform Performance to own how DTC platform performance is measured, understood, and reviewed across storefronts and customer experiences. This role operates at the platform level and serves as the central point of accountability for platform performance insights and operating rhythm. It enables decision making across Product, Engineering, Analytics, and business teams by providing a consistent, data-driven view of platform and customer performance. You will define a clear view of platform health, lead the operating cadence (including Weekly Business Reviews), and translate performance and customer insights into actionable recommendations for product, experience, and operational improvements. This role ensures teams are aligned on what matters most, how performance is trending, and where to focus. This role is not aligned to any single brand or business unit and operates across the DTC ecosystem. This is a hybrid role requiring three days a week in our Renton, WA office. What You’ll Do 1. Own Platform Performance Define and maintain the core metrics that reflect the health of the DTC platform, including conversion, engagement, retention, order quality, and customer satisfaction. Ensure consistency in how performance is measured by aligning metric definitions, data sources, and reporting across teams. Analyze performance trends, identify key drivers, and communica
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