SailPoint
Identity Security
Sr.ProductMarketingSpecialist
“Sr. Product Marketing Specialist at SailPoint. Skills: Product Marketing, GTM Strategy, Messaging, Content Creation. Drive Messaging & Positioning. Develop GTM Strategies”
What You'll Achieve.
drive awareness, demand, and adoption globally; drive pipeline acceleration; drive market alignment and execution; maximize business outcomes
Industry & Context.
10–20% travel
What They're Looking For.
Must Have
2+ years of experience in product marketing, GTM strategy, or thought leadership, Demonstrated track record of success creating and executing GTM initiatives and content strategies that drive measurable business impact, storytelling and communication skills, with experience presenting to executives, sales teams, and external audiences, Proven ability to create content that engages buyers and supports pipeline acceleration, Ability to work cross-functionally with product management, marketing, sales, and field teams to drive market alignment and execution, Comfortable working in a fast-paced, evolving market landscape, with the ability to adapt and refine messaging as privileged access and identity security needs continue to grow
Nice to Have
privileged access, identity and access management, identity security, cybersecurity, enterprise SaaS
What You'll Do.
Drive Messaging & Positioning
Develop GTM Strategies
Create compelling content
Establish thought leadership
Analyze market trends
Deliver enablement assets
Measure and optimize impact
How You'll Work.
Team & Collaboration
Collaborate closely with product management, sales, marketing, and leadership; Work collaboratively to refine the SailPoint identity security solution story; Ability to work cross-functionally with product management, marketing, sales, and field teams
Communication Scope
storytelling and communication skills; experience presenting to executives, sales teams, and external audiences; craft compelling narratives; communicate value and drive engagement; customer-focused storytelling; differentiated narratives; clear, differentiated positioning; practical sales guidance
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