Company
SaaS
Sr.ProductMarketingManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Sr. Product Marketing Manager. Skills: Go-to-market strategy, Product positioning, Messaging, Launch planning. Define and lead go-to-market strategy. Design and execute integrated marketing campaigns”
What You'll Achieve.
Drive adoption and revenue impact; Optimize performance; Communicate product value
Industry & Context.
Data-driven mindset; Identify insights
What They're Looking For.
Must Have
6+ years of experience in product marketing, AI fluency or willingness to learn AI tools
Nice to Have
Experience in B2B SaaS, Experience or interest in AI, GRC, or regulated technology
What You'll Do.
Define and lead go-to-market strategy
Design and execute integrated marketing campaigns
Optimize campaign performance based on data
Develop and refine pricing strategies
Create high-impact content
Build and maintain sales enablement materials
Lead end-to-end product launches
Translate complex concepts into narratives
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Collaboration with product, sales, demand generation, design, and engineering teams; Stakeholder management
Communication Scope
Stakeholder management; Influence across audiences
Full Job Description
## Accountabilities Define and lead go-to-market (GTM) strategy across product positioning, messaging, launch planning, and lifecycle marketing to drive adoption and revenue impact. Design and execute integrated marketing campaigns for new and existing products, continuously optimizing performance based on data, engagement, and conversion insights. Develop and refine pricing and packaging strategies using customer insights, competitive analysis, and market feedback. Create high-impact content across the customer journey, including sales decks, case studies, whitepapers, blog content, and one-pagers that clearly communicate product value. Build and maintain sales enablement materials that equip revenue teams with clear messaging, competitive differentiation, and objection-handling tools. Lead end-to-end product launches in close collaboration with product, sales, demand generation, design, and engineering teams to ensure alignment and execution excellence. Translate complex AI governance, risk, and compliance concepts into simple, compelling narratives tailored to diverse enterprise audiences. Requirements: 6+ years of experience in product marketing, preferably in B2B SaaS, with strong exposure to cross-functional collaboration and sales enablement. Proven ability to craft clear, compelling messaging and storytelling that simplifies complex technical or regulated domains. Strong experience driving alignment between product, sales, marketing, and customer success teams in fast-paced environments. Data-driven mindset with the ability to measure campaign performance, identify insights, and optimize GTM strategies accordingly. Strong execution and adaptability, with the ability to navigate ambiguity and move quickly in evolving market conditions. Experience or strong interest in AI, governance, risk, compliance (GRC), or regulated technology environments is highly desirable. AI fluency or a demonstrated willingness to actively use and learn AI tools in marketing workflo
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