UpKeep
SaaS
Sr.ProductMarketingManager
“Sr. Product Marketing Manager at UpKeep. Skills: Product Marketing, AI, Go-to-market strategy, Positioning, Messaging. Driving the awareness, adoption, and success of UpKeep’s growing portfolio of products with an emphasis in our AI-powered capabilities. Developing deep expertise in our customers, products, and market landscape to influence product strategy, craft crisp positioning, and orchestrate impactful launches”
Industry & Context.
Solves problems
What They're Looking For.
Must Have
4+ years of experience in product marketing in B2B SaaS, Proven experience launching products or features and connecting those efforts to measurable business outcomes (pipeline, win rate, ACV), writing, storytelling, and asset creation skills, Demonstrated ability to collaborate cross-functionally and drive alignment between teams, Comfort with ambiguity, pace, and experimenting with new tools and processes, Enthusiasm for AI
Nice to Have
Experience in product-led growth (PLG) environments is a plus
What You'll Do.
Driving the awareness
and success of UpKeep’s growing portfolio of products with an emphasis in our AI-powered capabilities
Developing deep expertise in our customers
and market landscape to influence product strategy
craft crisp positioning
and orchestrate impactful launches
Partnering closely with Product
and Customer Success teams to ensure the organization is equipped to build
and support new and existing features leveraging AI
Writing messaging and building assets that bring products to life
Staying hands-on with experimentation
Partnering with Product to shape go-to-market strategy and lead full-cycle launches for new features and products—especially those infused with AI
Developing differentiated positioning and messaging that resonates across personas
Owning the creation of enablement materials for Sales and Customer Success—pitch decks
Collaborating with Demand Generation and Growth Marketing teams to inform and support campaign strategy through product and customer insights
Acting as the voice of the customer by analyzing Gong calls
and user research to inform messaging and strategy
Monitoring competitive landscape and emerging market trends to maintain a POV and deliver actionable market intelligence
Refining and socializing personas
and customer journeys to ensure our messaging aligns with real-world needs
Contributing to internal alignment by equipping teams with tools and training to understand
and deliver value from our product suite
Leveraging AI tools to experiment
and accelerate go-to-market execution
Leading UpKeep’s competitive intelligence program and collaborating with GTM teams to sharpen positioning and win more deals
How You'll Work.
Team & Collaboration
Partnering closely with Product, Sales, Marketing, and Customer Success teams; Demonstrated ability to collaborate cross-functionally and drive alignment between teams; Collaborating with Demand Generation and Growth Marketing teams; Contributing to internal alignment by equipping teams with tools and training; Collaborating with GTM teams
Communication Scope
Storytelling; Communicates ideas – clearly articulates thinking and listens with intent
Process & Methodology
Lead full-cycle launches for new features and products
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