NovoEd, Inc.
enterprise talent development technology
Sr.ProductMarketingManager
“Sr. Product Marketing Manager at NovoEd, Inc.. Skills: Product Marketing, Messaging and Positioning, Go-to-market strategy, Sales Enablement, Market Analysis. Creating compelling positioning and marketing content to support product launches and campaigns. Developing impactful marketing assets”
What You'll Achieve.
Build pipeline; Help customers do more with our platform; Accelerate our growth; Accelerate our mission
Industry & Context.
Solving complex problems
What They're Looking For.
Must Have
7+ years of professional non-internship marketing experience, Experience marketing solution-oriented SaaS businesses into large enterprises, Comprehensive B2B marketing skill set that includes branding, thought leadership, demand generation, digital, account-based marketing, communications, product marketing, and events, Experience using data and metrics to drive improvements and show results, Experience driving direction and alignment with cross-functional teams, Experience building messaging and positioning for new product categories and domains
Nice to Have
Experience in workforce education or marketing to Enterprise HR is highly desired, Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels, Experience communicating results to senior leadership, Experience guiding creative input, development and execution from concept to completion
What You'll Do.
Creating compelling positioning and marketing content to support product launches and campaigns
Developing impactful marketing assets
Measuring the impact of work on service adoptions
Transitioning from strategic plans or creative ideation to detailed tactical execution
Solving complex problems
Reinforcing product narrative
Bringing NovoEd’s corporate narrative and vision to life
Leading the go to market process for new and existing products
Developing a deep understanding of NovoEd’s capabilities for new and existing products
Leading go-to-market efforts for products
Identifying dynamic market trends
competitive landscape
and changing customer needs
Defining user and buyer personas
prioritizing their biggest challenges
understanding purchasing behaviors
and researching competing offerings
Crafting compelling enterprise messaging and positioning
Building impactful demos and sales enablement materials
Bringing new features and products to market
Leading cross-functional operational readiness teams to price
and sell new products
Defining and analyzing the competitive landscape for new and existing products
Partnering with product managers to prioritize growth opportunities
How You'll Work.
Team & Collaboration
Work closely with cross-functional leaders and teams, including the broader marketing team, product, and go-to-market teams; Collaborate with product, sales, and marketing teams; Partner with product managers and developers; Lead cross-functional operational readiness teams; Develop partnership with partner, tech team and operating at leadership levels
Communication Scope
Communicating results to senior leadership; Communicating results to senior leadership
Process & Methodology
Leading go to market process, Leading cross-functional operational readiness teams
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