Cengage Group
education technology
SrProductMarketingManager
“Sr Product Marketing Manager at Cengage Group. Skills: market definition, positioning, go-to-market strategy, product roadmap, packaging strategy, release strategy, product lifecycle management, go-to-market readiness, messaging frameworks, subject matter expert on positioning and go-to-market strategy, product-market fit. Own market definition, positioning, and go-to-market strategy for the CIMA platform and related digital products. Define target segments, personas, and competitive positioning”
What You'll Achieve.
Pipeline contribution by product; Product feature adoption and overall usage; Win rates and velocity of pipeline conversion; Product-market fit signals based on customer and field feedback
Industry & Context.
analytical skills tied to business outcomes such as adoption, usage, and pipeline performance
What They're Looking For.
Must Have
foundation in product marketing, including market definition, positioning, and go-to-market strategy, Ability to translate market, customer, and competitive insights into clear product direction and messaging, Proven ability to influence cross-functional partners, including Product, UX, Engineering, Marketing, and Portfolio stakeholders, Experience supporting product roadmap discussions and influencing prioritization through market insight, Ability to simplify complex products into clear, compelling narratives, analytical skills tied to business outcomes such as adoption, usage, and pipeline performance, Effective communication and collaboration skills across cross-functional teams, Ability to operate with autonomy in ambiguous, evolving product environments, 4–6 years of experience in product marketing
What You'll Do.
Own market definition
and go-to-market strategy for the CIMA platform and related digital products
Define target segments
and competitive positioning
and translate them into clear
differentiated messaging and narratives
Define value propositions
and provide clear GTM direction for Marketing and Sales teams to execute
Lead synthesis of market dynamics
and competitive intelligence to influence product roadmap
Define product packaging
Independently define GTM readiness requirements and messaging frameworks for product releases
Act as a subject matter expert on positioning and go-to-market strategy
influencing cross-functional decisions and providing guidance to marketing
Partner with Product and GTM teams to apply insights and improve product-market fit and performance
How You'll Work.
Team & Collaboration
partners across functions to influence product roadmap, define packaging, pricing and release strategy, and ensure product and GTM readiness across the product lifecycle; Proven ability to influence cross-functional partners, including Product, UX, Engineering, Marketing, and Portfolio stakeholders; Experience supporting product roadmap discussions and influencing prioritization through market insight; Effective communication and collaboration skills across cross-functional teams; providing guidance to marketing, sales, and product teams; Partner with Product and GTM teams to apply insights and improve product-market fit and performance
Communication Scope
Effective communication and collaboration skills across cross-functional teams
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