ASSPL
Advertising
Sr.ProductManager-Tech,SponsoredAds(EmergingMarkets)
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“Sr. Product Manager - Tech, Sponsored Ads (Emerging Markets) at ASSPL. Skills: Product management, Sponsored Ads, Emerging markets. Identify product opportunities. Create product roadmap”
What You'll Achieve.
Scale Ads product capability; Improve shopper engagement; Improve advertiser experience; Drive advertising revenue; Drive ads coverage; Drive ads relevance; Meet business goals; Meet product goals; Achieve advertiser engagement; Achieve advertiser retention
Industry & Context.
Data-driven decision making; Root cause analysis
What They're Looking For.
Must Have
Experience owning/driving roadmap strategy and definition, Experience with feature delivery and tradeoffs of a product, Experience contributing to engineering discussions around technology decisions and strategy related to a product, Experience managing technical products or online services, Experience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning
Nice to Have
Experience in using analytical tools, Experience in building and driving adoption of new tools
What You'll Do.
Identify product opportunities
Create product roadmap
Build product capabilities
Improve advertiser experience
Improve shopper engagement
Build ads relevance enhancements
Build innovative solutions
Influence Marketing narrative
Influence Sales processes
Influence Account Management processes
Manage project aspects
Organize and plan projects
Estimate project resources
Manage project resources
Track project progress
Manage project opportunity
Manage project quality
Manage project documentation
Manage project change
Create execution plans
Ensure timely delivery
Engage with WW leadership
Identify collaboration opportunities
How You'll Work.
Team & Collaboration
Dedicated engineering team; ML team; WW Ads collaboration; Emerging countries stakeholders; IN Ads product team; Demand teams; Marketing teams; Sales teams; Account Management teams; WW Product teams; WW Tech teams; WW Applied Science teams
Process & Methodology
Project management, Roadmap planning, Execution plans, Risk management, Change management
Full Job Description
Advertising is a strategic bet for Amazon and is one of the fastest growing business units within Amazon India. Sponsored Ads is our flagship performance ads product and the backbone of our Advertising business. We are strengthening our offering by continuously building and enhancing product capability to improve shopper engagement and advertiser experience. We are looking for a Sr. Product Manager (Tech) to own monetization of Emerging markets . You will be responsible for scaling Ads product capability inline with the business growth in emerging markets. You will work with a dedicated engineering and ML team and will heavily collaborate with WW Ads and stakeholders from emerging countries. You will manage the complete business of your product area including establishing key metrics, setting and meeting goals on business/product metrics, advertiser engagement, and retention. You will be driving key business and CX metrics like advertising revenue, ads coverage and relevance. Key job responsibilities -Identify product opportunities for the advertisement business using data, customer engagement studies and anecdotes. Create detailed near-term and longer-term roadmap for product. -Build product capabilities that help improve both advertiser experience (e.g. impressions, sales, ease of ad campaign management) and shopper engagement (e.g. CTR, relevance). -Build ads supply, formats, sourcing and ads relevance enhancements. -Use ML-techniques to build innovative solutions. -Play a key role in go-to-market of product features by influencing Marketing narrative and Sales / Account Management processes. -Manage all aspects of project including organizing and planning, estimating, managing resources, tracking, risk & opportunity, quality, documentation and change management. -Work closely with Tech and ML teams to create execution plans and ensure timely delivery of high-quality outputs. -Engage frequently with WW leadership and EM leadership to identify collaboration opport
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