ASSPL

Advertising

Sr.ProductManager-Tech,IndiaAds

₹35–55L ~AI est. Bengaluru, Karnataka, India FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Sr. Product Manager - Tech, India Ads at ASSPL. Skills: Product management, Roadmap strategy, ML techniques. Identify product opportunities. Create product roadmap”

What You'll Achieve.

Meet goals on business metrics; Meet goals on product metrics; Improve advertiser engagement; Improve advertiser retention; Drive advertiser metrics; Drive shopper metrics; Drive Amazon metrics

Industry & Context.

Advertising
Problems you'll solve

Data-driven decision making

What They're Looking For.

Must Have

Bachelor's degree, Own/drive roadmap strategy, Feature delivery experience, Contribute to engineering discussions, Manage technical products, Represent critical customers, Advocate for stakeholders, End-to-end product delivery

Nice to Have

Experience using analytical tools, Experience building adoption of new tools, Experience in online advertising, Experience in high-tech products

What You'll Do.

Identify product opportunities

Create product roadmap

Build product capabilities

Improve advertiser experience

Improve shopper engagement

Build ads relevance enhancements

Build innovative solutions

Influence marketing narrative

Influence sales processes

Influence account management processes

Manage project aspects

Organize project planning

Estimate project resources

Manage project resources

Track project progress

Manage project opportunities

Manage project quality

Manage project documentation

Manage project change

Create execution plans

Ensure timely delivery

Engage with stakeholders

How You'll Work.

Team & Collaboration

Cross-functional collaboration; Collaborate with engineering teams; Collaborate with ML teams; Collaborate with stakeholders

Process & Methodology

Project management, Roadmap planning, Risk management, Change management

Full Job Description

Advertising is a strategic bet for Amazon and is one of the fastest growing business units within Amazon India. Sponsored Ads is our flagship performance ads product and the backbone of our Advertising business. We are strengthening our offering by continuously building and enhancing product capability to improve shopper engagement and advertiser experience. We are looking for a Sr. Product Manager (Tech) to own monetization charter and grow Ads business in India and Emerging Markets. You will work with a dedicated engineering and ML team and will heavily collaborate with stakeholders across WW, India and emerging countries. You will manage the complete business of your product area including establishing key metrics, setting and meeting goals on business/product metrics, advertiser engagement, and retention. You will be driving key metrics pertaining to advertisers, shoppers and Amazon. Key job responsibilities -Identify product opportunities for the advertisement business using data, customer engagement studies and anecdotes. Create detailed near-term and longer-term roadmap for product. -Build product capabilities that help improve both advertiser experience (e.g. impressions, sales, ease of ad campaign management) and shopper engagement (e.g. CTR, relevance). -Build ads supply, formats, sourcing and ads relevance enhancements. -Use ML-techniques to build innovative solutions. -Play a key role in go-to-market of product features by influencing Marketing narrative and Sales / Account Management processes. -Manage all aspects of project including organizing and planning, estimating, managing resources, tracking, risk & opportunity, quality, documentation and change management. -Work closely with Tech and ML teams to create execution plans and ensure timely delivery of high-quality outputs. -Engage frequently with stakeholders (WW, India and Emerging markets) to identify collaboration opportunities About the team You will be part of the IN Ads product team, reportin

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