ASSPL
Advertising
Sr.ProductManager-Tech,IndiaAds
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“Sr. Product Manager - Tech, India Ads at ASSPL. Skills: Product management, Roadmap strategy, ML techniques. Identify product opportunities. Create product roadmap”
What You'll Achieve.
Meet goals on business metrics; Meet goals on product metrics; Improve advertiser engagement; Improve advertiser retention; Drive advertiser metrics; Drive shopper metrics; Drive Amazon metrics
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
Bachelor's degree, Own/drive roadmap strategy, Feature delivery experience, Contribute to engineering discussions, Manage technical products, Represent critical customers, Advocate for stakeholders, End-to-end product delivery
Nice to Have
Experience using analytical tools, Experience building adoption of new tools, Experience in online advertising, Experience in high-tech products
What You'll Do.
Identify product opportunities
Create product roadmap
Build product capabilities
Improve advertiser experience
Improve shopper engagement
Build ads relevance enhancements
Build innovative solutions
Influence marketing narrative
Influence sales processes
Influence account management processes
Manage project aspects
Organize project planning
Estimate project resources
Manage project resources
Track project progress
Manage project opportunities
Manage project quality
Manage project documentation
Manage project change
Create execution plans
Ensure timely delivery
Engage with stakeholders
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Collaborate with engineering teams; Collaborate with ML teams; Collaborate with stakeholders
Process & Methodology
Project management, Roadmap planning, Risk management, Change management
Full Job Description
Advertising is a strategic bet for Amazon and is one of the fastest growing business units within Amazon India. Sponsored Ads is our flagship performance ads product and the backbone of our Advertising business. We are strengthening our offering by continuously building and enhancing product capability to improve shopper engagement and advertiser experience. We are looking for a Sr. Product Manager (Tech) to own monetization charter and grow Ads business in India and Emerging Markets. You will work with a dedicated engineering and ML team and will heavily collaborate with stakeholders across WW, India and emerging countries. You will manage the complete business of your product area including establishing key metrics, setting and meeting goals on business/product metrics, advertiser engagement, and retention. You will be driving key metrics pertaining to advertisers, shoppers and Amazon. Key job responsibilities -Identify product opportunities for the advertisement business using data, customer engagement studies and anecdotes. Create detailed near-term and longer-term roadmap for product. -Build product capabilities that help improve both advertiser experience (e.g. impressions, sales, ease of ad campaign management) and shopper engagement (e.g. CTR, relevance). -Build ads supply, formats, sourcing and ads relevance enhancements. -Use ML-techniques to build innovative solutions. -Play a key role in go-to-market of product features by influencing Marketing narrative and Sales / Account Management processes. -Manage all aspects of project including organizing and planning, estimating, managing resources, tracking, risk & opportunity, quality, documentation and change management. -Work closely with Tech and ML teams to create execution plans and ensure timely delivery of high-quality outputs. -Engage frequently with stakeholders (WW, India and Emerging markets) to identify collaboration opportunities About the team You will be part of the IN Ads product team, reportin
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